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App Store Optimization Specialist

2.00 to 7.00 Years   Bangalore   23 Mar, 2022
GreedyGame Media Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    GreedyGame is looking for an ASO Specialist to join its clan! You will be responsible for B2C marketing and user acquisition through organic and paid media. Your central goal is to help acquire users and build awareness for the apps published by GreedyGames clients globally by using UAC and other marketing channels. JOB DETAILS: Seniority Level: Associate levelIndustry: Marketing & Advertising Employment Type: Full-Time Job Functions: Marketing Job Location: Bengaluru Experience: 2 years + WHAT WILL BE YOUR RESPONSIBILITIES 1. Responsible for complete growth funnel from user acquisition, activation, retention, referral to conversion.2. Establish, Implement, and measure the effectiveness of organic mobile app advertising initiatives to drive adoption and engagement of our clients mobile apps.3. Overall growth strategy for user acquisition and retention through organic activities like App Store Optimization and keyword research.4. Knowledge in working with Google Ads, Facebook Ads, Apple Search Ads, for optimizing campaigns to reach the target return on investment (ROI) and return on ads spent (ROAS).5. Experience in working with app campaigns on UAC.6. Analyze the performance of various Trending Apps and Games on the Play Store and App Store and create ASO Strategy.7. Suggest improvements in onboarding or monetizing strategies to improve app conversion rate.8. To work in sync with the Graphic Designing team.9. Audit and develop internal frameworks, processes, and best practices and lead the ASO efforts across the company, for new and existing titles. WHAT ARE WE LOOKING FOR 1. 2+ years of work experience in an App Publishing or Marketing company.2. 1-4 years of experience in organic advertising, App marketing, and promotion.3. Complete understanding of the app store and play store ecosystem.4. Familiarity with - Appstore Connect, Google Playstore, App Tweak / Senor Tower, Firebase / Branch / MixPanel, Appsflyer / TUNE, etc.5. Demonstrated ability to growth hack in unique ways.6. Must be data-driven with strong problem solving and analytical skills7. High degree of ownership in taking things to completion.8. Ability to multitask and work on a diverse range of requirements9. Self Driven and growth-oriented candidate10. An analytical bent of mind and data-driven attitude. SKILLS AND ABILITIES: 1. App Store Optimization (ASO)2. App Marketing3. Mobile Marketing4. B2C Marketing5. Marketing Product Marketing6. Excellent written and verbal communication WHATS IN IT FOR YOU 1. An opportunity to be a part of a fast scaling start-up in the AdTech space that offers unmatched services and products.2. To work with a team of young enthusiasts who are always upbeat and self-driven to achieve bigger milestones in shorter time spans.3. A workspace, that is wide open as per open door policy at the company, located in the happening center of Bangalore.4. A well-fed stomach makes the mind work better and therefore- free lunch with a wide variety on all working days of the week, a stocked up pantry to satiate your want for munchies, a Foosball table to burst stress and above all a great working environment.5. We believe that we grow as you grow. Once you are a part of our team, your growth also becomes essential to us, and in order to make sure that happens, there are timely formal and informal feedback sessions.,

Keyskills :
b2c marketinggraphic designingdigital conversionb2cgrowth strategygamesoptimization strategiesapp storeadsreturn on investmentproblem solving

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