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Apply for Manager - SEM

4.00 to 8.00 Years   Bangalore   30 Mar, 2023
Simplilearn
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Roles and Responsibilities: - Managing and optimizing critical campaigns/accounts in Search Engine Marketing (SEM) across Google Ads and Bing, along with performance campaigns in Youtube, Display and Discovery.- Ensuring monthly targets around leads, CPL and lead quality are met.- Researching and implementing new ideas/features/strategies in a systematic manner.- Diligently carrying out experiments and reporting results and insights.- Creating highly engaging ad copies and relentlessly testing them.- Working smart - implement scripts and rules to take care of tasks which can be automated.- Analyzing data to make informed marketing decisions.- Landing page and funnel optimization (working with tech & product teams) to improve relevance and improve conversion rates.- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition. Desired skills : - 4+ years of proven expertise in managing and optimizing large and complex Google Ads + Bing search campaigns end-to-end, with at least 80% of time dedicated to Google Ads and Bing.- Experience in performance channels like display, Youtube and discovery.- In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.- Proficient in carrying out quick analyses to figure out whats going wrong and how to fix issues.- A/B testing, carrying out experiments and deriving insights from them should be second nature to you.- Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.- Excellent project management skills - ensuring all action items are on trackThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
management skillsproject managementfunnel optimizationoptimization strategiestestingmarketingreporting

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