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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Consumer Durables / Electronics |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
The position is responsible for the overall top line and bottom line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.Responsibility: Develop and sharpen the brand code for the brand / category in consideration Develop and refine the brand architecture in view of the competition and market trends Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products Responsible for building consumer insights for the brand Effectively connect with the advertising teams to create collaterals to communicate the brand proposition Develop Activations / BTL activities Effectively design media campaigns and work with the agencies to develop them. Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations Skills/Qualifications:: MBA from Premier Institutes with overall 4-6 years of experience Minimum 2 years experience in FMCG Marketing team,
Keyskills :
marketing advertising brandmanagement sales atl fmcgmarketing consumerinsights targetachievement brandarchitecture markettrends btl care brand design premier campaigns activations proposition architect erf mance