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Company wants Senior Analyst-Marketing and Customer Analytics

5.00 to 8.00 Years   Bangalore   14 Feb, 2023
Accenture
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaCustomer Care Executive
EmploymentTypeFull-time

Job Description

    Skill required: Marketing and Customer Analytics - Data WranglingDesignation: Analytics Senior AnalystJob Location: BengaluruQualifications: BE/BTech/Masters in Business EconomicsYears of Experience: 5 - 8 Years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. What would you do You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.In this role, you will design, develop, and adapt data wrangling tools & techniques to explore, transform, map & discover data patterns, and garner business insights. It is the process of transforming and mapping data from one raw data form into another format. What are we looking for Insight Generation, SQL, R/Python, Tableau, Strong Communication skills with ability to translate data into effective and influential insight Experience in CPG, retail, customer loyalty preferred Roles and Responsibilities In this role you will deliver actionable insights and make clear recommendations to business.Responsible for delivery of complex analytical projects and support junior members of the team with their deliverables Develop and manage regular reporting and carry out post-campaign analysis.,

Keyskills :
customer relationsreportingbasisaccountsresearchstrong communication skills

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