Content Marketing Writer

Job Description

• Client is looking for a Content Specialist with a track record of producing financial services content that engages our clients and prospects while driving measurable growth.
• This person will develop, enhance, optimize and repurpose financial services content, ranging from blog posts, e-mail messages, landing pages, product copy and marketing collateral.
• We are especially interested in resources with experience writing persuasive content that moves readers to action.
• This role will collaborate closely with others throughout our cross-functional team to identify engagement, growth, and improvement opportunities, propose new initiatives, and optimize customer experiences and journeys to drive our business.
• We prefer candidates with a proven track record of creating direct response content that prompts readers to immediate action to achieve measurable business outcomes.
Performance Monitoring, Testing and Optimization
• Improve direct response best practices to improve earned and owned content and campaign performance, including production of high-quality leads and opportunities won.
• Monitor and support cross-functional efforts for content optimization, including split and multivariate copy testing for various assets.
• Collaborate closely with content, marketing automation, analytics, paid media, and SEO teams to identify and execute opportunities for high-value testing and optimization.
Other duties as assigned
• Works towards a shared set of goals with a dynamic team
• Consults on direct response, testing and conversion optimization for various campaigns.
Required Technical and Professional Expertise
• Ability to read, write and edit proficiently in US business English. Example articles here.
• Resource must be able to work within team project management process (Example: Wrike)
• Available for some meetings during business hours (CST)
• Ability to work independently and write original content from briefs, outlines, transcriptions or example articles
• Ability to work remotely and communicate efficiently with team members and complete brief assignments overnight
• Familiar with US and Global Investing topics and Industry Language
• Proficient in AI writing tools (Grammarly, ChatGTP, Jasper AI)
• Highly organized, able to prioritize work and manage projects and assignments independently
• Proficient in Microsoft Office Tools
• Comfortable with aggressive deadlines and shifting priorities
• BS/BA degree required
• 6 plus years of writing focused on direct response and conversion optimization
• Financial services (or other heavily regulated industry) marketing experience preferred
• Proficiency with web analytics and SEO platforms, as well as CRO tools including Optimizely, Google Analytics, Optimizer, heatmapping and behavioral analytics strongly preferred.
• Familiarly with project management software (ex. Wrike, Monday, Asana)
• Familiarity with content management systems (ex. WordPress, Salesforce CMS)
Preferred Technical and Professional Expertise
• Ability to create conversion-optimized content focused on earned and owned media, including website copy, articles, landing pages, email campaigns, product copy, and marketing collateral often on tight deadlines. Focus is on digital but direct mail experience is welcome.
• Help prospects understand the value of meeting with a Wealth Enhancement Group advisor to understand our unique team-based approach and simplify their financial lives.
• Test and optimize website content conversion points, including forms and landing pages, to increase engagement and goal conversions.
• Collaborate with the team to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.
• Partner with our content team to establish direct response best practices and conversion optimization strategies.
• Identify opportunities to apply direct response and conversion copywriting techniques for engagement, growth, and conversions throughout the customer journey.
• Strive for content excellence within relevant style guides, legal standards, and direct response best practices.
• Partner with brand and content teams to ensure a compelling and consistent tone and voice.
• Showcase the deep industry knowledge and expertise of Wealth Enhancement Group financial professionals and bring their stories to life.
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Keyskills :
web analyticspaid mediagoogle analyticscontent management systemslanding pagesmanagement systemscontent management