Customer obsession

Job Description

We love going beyond our comfort zone and call of duty. We are humble, open- minded, curious and strive for innovation. We communicate ideas and progress with clarity. Continuous improvement First ship the product and then make it better. Flat hierarchy Only the best ideas win - Not roles or opinions. Grow with us Perks and benefits We understand that small things matter. Flexible work hours Work by goals not hours. We trust you to find a work- life integration. Work hard, have fun A healthy mix of TT, Zumba, yoga and meditation to rejuvenate and stay fit. Beautiful workspace Because we believe that your work is as good as your surroundings are. Loaded kitchen A stock of healthy snacks and juices - for when the hunger pangs strike. Weekly get togethers Food, laughter and ideas are a plenty at our outings and lunch sessions. Current openings Senior Product Marketing Manager Location: Bengaluru, Karnataka, India About SignEasy SignEasy is the easiest and fastest way to sign and send documents for signature from your phone, tablet and computer. Over 100, 000 customers and 30, 000 companies from 180 countries use and love SignEasy to shorten turnaround times, close deals faster, cut costs, and improve customer experience by eliminating the cumbersome paperwork. It works nicely with the popular productivity and business applications like G- Suite, Office 365, Dropbox, Box and Mail apps. With over 6 million downloads, serving millions of users and being the #1 rated app in it s category for customer satisfaction, SignEasy serves individuals, small and medium businesses to startups and fast growing companies and even larger enterprises like Equinix, Intertrust, Oasis Petroleum, Cleartrip, and Stribling. Role Overview This person sets product positioning and messaging for our target customer segments, manages product and feature launches, and gathers customer insights. They will be responsible for maximizing our product s potential, in order to acquire, delight and engage our users and help SignEasy grow. You will partner with various teams across the company, including Product, Customer Success, Sales, and Engineering. Responsibilities Research user and buyer personas across industries to develop market segmentation Develop positioning and messaging to communicate our product s potential and benefits to target segments Execute Go- To- - Market strategy and product and feature launches to drive adoption and user acquisition Study market trends and competitive developments to identify gaps in our product capability and influence product roadmap and priorities Develop and own the execution of the content for the company website, blog and email lifecycle for users, sales and marketing enablement resources like case studies, feature launch and landing pages, and webinars Drive high quality traffic to the website through organic means (SEO, Content Marketing, Referral etc) and own the metrics for signups and conversions Manage external relationships and marketing initiatives with our partners like App Store platforms (Apple App Store and Google Play), Office 365 and G- Suite marketplace Own the tools and automation of systems and processes used to track performance data of marketing campaigns and user acquisition channels Requirements 5- 7 years of Product Marketing Experience in SaaS or B2SMB or B2C space Strong marketing skills and experience across segmentation, positioning and messaging, content creation, and creative storytelling. Strong analytical skills, with proven capabilities interpreting data and qualitative research and distilling into actionable takeaways and insights. Excellent cross- functional collaboration abilities to interact with sales, product, design and engineering teams, ability to lead with influence Excellent communication skills (written, verbal, visual), both for internal audiences and customer- facing messaging. Expert in Google Analytics and other analytics tools, Marketing automation using Unbounce, Intercom or similar tools SEO, ASO and/ or Content Marketing experience is a bonus Ability to thrive in startups with fast paced environment and take ownership for working through ambiguity Perks .,

Keyskills :
analytical skillsproduct marketing interpreting dataoffice 365 technical processcontent marketing app storecontent creation