Data and Strategy Lead

Job Description

Data and Strategy LeadPrimary Responsibilities include problem identification, collaborating with the CSMS Intelligence team on a variety of research and analysis tasks, defining cross-channel / cross-platform solutions, contributing to opportunity sizing and business case development, articulating business and functional requirements, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders, leveraging performance metrics to inform future CX roadmap items and optimizations, and both identifying and pursing growth opportunities. From an execution perspective, you will need to play a proactive role in identifying tasks and work plans, negotiating project scope, identifying, and mitigating risk, managing client expectations, and ensuring alignment between requirements and downstream deliverables. Focusing on the core business KPIs CX and customers journey definition, based on insights from analytics and behavioral science Life Sciences Sales Rep Tech UX Develop and implement CRM requirements Design omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience Partner with client to innovate meaningful member benefits, programs or feature improvements that differentiate the brand and delight customers Operationalize segment-specific strategies and develop cross-channel programs and initiatives that increase key performance indicators Create business cases for new engagement opportunities, and get buy-in from key stakeholders Expert on Omni Ecosystems in Life Sciences and evolution CSMS Dataset Offering transformation and definition leveraging the IQVIA data sources ecosystem Persona requirements owner across different platforms/regions Link with other teams to be always on at the latest novelty in our IQ ecosystem and externally Continuous competition monitoring on Tech and Data with country specific deep view User requirements transfer to TechSales SupportProvide strategical knowledge and advice to CSMS sales teams and clients Understand clients existing technology capabilities and align IQVIA solutions appropriately Support sales and delivery teams in scoping requirements for tech elements of CSMS solutions and defining associated costings Provide input to the sales process to design optimal CSMS solutions for clients, including as requiredo materials for proposal preparation & pitch meetings with clients o supporting CRM strategic documentationo alignment meetings with clients own CRM-Marcomms teamso attend pitch or other client meetings (virtual or physical) as requiredOperational SupportProvide support to project-kick off process to ensure client requirements are carried through Provide co-ordination for any issues that arise in the early stages of project delivery (warranty period) Review use and adoption of technologies once projects have begun, and advise on experience improvement for users Work with Regional teams to align to ensure IT solutions support delivery needsCross-functionalProvide Voice of the Business and Voice of the Customer to CSMS HCP Engagement CfE dentify & raise opportunities for new CRM process / enhancements that arise during sales & operational support Work with a broad range of relevant Regional, Technology and GBU colleagues, functions to deliver role requirements, including o GBU teams IT, Analytics, Offering Development, Compliance, Marketing, Legalo Leadership, Sales & Operations teams for Regions / MarketsMINIMUM REQUIRED EDUCATION AND EXPERIENCE Bachelors Degree in relevant technology field Previous experience in relevant CRM, Omni, MarTech and commercial roles (5 years minimum) Strong experience with Salesforce.com technologies Fluent English speaking; further European languages advantageousREQUIRED KNOWLEDGE, SKILLS AND ABILITIES Ideally an understanding of or previous experience in life sciences industry Strong understanding of the sales process High proficiency in technology teams systems & processes Understanding of technologies such as CRM, telephony, email campaigns, analytics as minimum Passionate about driving change and improving user experience Ability to manage own work plan with minimal direction Positive, energetic, flexible, can do attitude Good verbal and written communication skills Strong team player, able to build relationships with & manage a broad range of stakeholders Confident in use of Microsoft Office toolsPHYSICAL REQUIREMENTS Extensive use of computer and telephone; seated for extended periods of time Available for calls in other time zones, outside regular working hours Able to travel internationally if required

Keyskills :
crmsalesforce crmsalesforce marketing cloudomni