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Digital Marketing Intern

4.00 to 5.00 Years   Bangalore   28 Jun, 2023
Orcapod Consulting Services Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryTravel / Tourism
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Job description
    • Work directly with the customer to understand their business requirements in terms of Sales Marketing funnel fluency and translate the same for the internal marketing delivery team to plan, build and execute marketing automation campaigns.
    • Understand the customer s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
    • Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
    • Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
    • Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
    • Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
    • Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
    • Create, manage, and present standard and custom analytics reports on MQL s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
    Requirements
    • Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
    • Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
    • Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
    • Excellent verbal and written communication skills.
    • Project management and collaboration skills.
    • Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.
    Role

Keyskills :
display advertisingonline marketingteam management

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