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Head - Field Marketing

4.00 to 7.00 Years   Bangalore   20 Jul, 2022
Happay - Expense Management Solution for Businesses
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    About us: Happay (now part of Cred) provides business expense management solutions that streamline the expense workflows of the corporates. Happay helps companies manage business expenses easily and quickly and achieve real-time visibility and control over all business expenditure. With Happays business expense card and application, customers can report expenses automatically and management has the visibility and control over how and where the organizations money is spent, in real time, through web and mobile applications. Happay has some of the biggest names of India Inc. as their clients like Maruti, Tata Group, UPL, Edelweiss, PWC etc and is trusted by some of the innovative companies also: Dunzo, Lenskart, MPL, Swiggy. ROLE : Head of Field Marketing LOCATION : Bangalore YEARS OF EXPERIENCE : 4-7 years We are looking for an experienced Field marketing professional to drive demand generation efforts - Events (Physical Events, Webinars, Roundtables, etc.), Account-based marketing, Partnerships & BTL activities. The candidate will work closely with the sales team to execute integrated marketing campaigns to generate and nurture leads. Responsibilities: - Own the complete events strategy - planning, execution and measurement- Lead a team of field marketing professionals to execute a large number of offline and online events and BTL activities- Find creative and innovative ways of driving Happays visibility in the offline world- Execute integrated marketing campaigns including events, webinars, email programs, direct mail etc.- Build relationships with partners, influencers, thought leaders and execute high-impact joint-marketing activities- Work with digital marketing, SDR and sales teams to drive deep engagement with target accounts before, during and after the eventsRequirements: - 4+ years of field marketing experience in a leading SaaS company is a must- Strong experience of leading BTL activities & hosting online and offline events- Great communication, coordination & selling skills- Ability to handle vendor relationships and lead negotiations- Strong understanding of running integrated marketing campaigns- Extremely detail-oriented and organized- Willingness to travel for marketing activities,

Keyskills :
direct maildigital marketingexpense managementfield marketingdemand generation

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