Head of Planning & Growth Associate Director

Job Description

In charge of all planning events & anchoring the Demand Planning process across Cleartrip.Customer Funnel & Merchandising Analytics: Own the Customer funnel across Cleartrip, by reducing bounce rates, improving conversion across each step of the customer journey.Understanding the Whys behind the sales of different segments and build on the same to give the right messaging on all touch points. Use these insights to bring together the Digital marketing & brand marketing teams on the same page. This role involves working closely with the marketing communications team to develop the assets for on-site for category related campaigns.Working with in-house/ external designers to produce materials of visual impact and within brand guidelines. Improving the usability, design, content and conversion of the assets prepared for social and digital.Work with the internal Product and tech team to ensure the right discovery roadmap is in place. Build the right business plans for each product intervention.Work with business and product teams to drive offers and landing pages that will help in improving conversions.Ensure that all events are planned, tracked, and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement, etc.Regularly monitor and report key metrics around merchandising performance for all channels and all domains to the respective business headsLead the loyalty program conceptualization & P&LWe are looking for:Strong quantitative abilities, distinctive problem-solving and excellent analysis skillsAbility to analyse data and spot trends.Desire and ability to think like the customerAbility to translate strategies into execution plans and take them to completionExcellent stakeholder management, as this will the central team in many waysShould have experience of building and managing a team.Strong organizational, communication and project management skillsEducation: Graduate/ MBA from Tier I college is preferredUnderstanding of different media vehicles, experience of working with agencies will helpProject management/organisational skills.Strong bias for Action - Cleartrip works at a very rapid paceEducational background Graduation, MBA from Tier 1 Institute, with 8-10+ years of experienceAbout Cleartrip:We come together each day to fulfill a promise of offering the single most comprehensive travel experience to users, through award winning Mobile and Desktop solutions. With intuitive products that have the largest selection of flights, hotels and trains, we keep customers at the centre of everything we do. Become a Cleartripper today!About FlipkartFlipkart is India s largest online marketplace and one of India s leading technology powerhouse that is disrupting the way India shops online.Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart.We believe in taking bold bets and changing the paradigm, having a sense of urgency to solve problems strategically and putting great ideas into action. We look at the world from our customer s point of view and keep customers at the heart of everything we do. We strive to do the right thing always and be committed to our customers and stakeholders.Posted On :Head of Planning & Growth | Designation: DirectorLocation: Bangalore | Experience: 8+ yearsRoles & Responsibilities:In charge of all planning events & anchoring the Demand Planning process across Cleartrip.Customer Funnel & Merchandising Analytics: Own the Customer funnel across Cleartrip, by reducing bounce rates, improving conversion across each step of the customer journey.Understanding the Whys behind the sales of different segments and build on the same to give the right messaging on all touch points. Use these insights to bring together the Digital marketing & brand marketing teams on the same page. This role involves working closely with the marketing communications team to develop the assets for on-site for category related campaigns.Working with in-house/ external designers to produce materials of visual impact and within brand guidelines. Improving the usability, design, content and conversion of the assets prepared for social and digital.Work with the internal Product and tech team to ensure the right discovery roadmap is in place. Build the right business plans for each product intervention.Work with business and product teams to drive offers and landing pages that will help in improving conversions.Ensure that all events are planned, tracked, and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement, etc.Regularly monitor and report key metrics around merchandising performance for all channels and all domains to the respective business headsLead the loyalty program conceptualization & P&LWe are looking for:Strong quantitative abilities, distinctive problem-solving and excellent analysis skillsAbility to analyse data and spot trends.Desire and ability to think like the customerAbility to translate strategies into execution plans and take them to completionExcellent stakeholder management, as this will the central team in many waysShould have experience of building and managing a team.Strong organizational, communication and project management skillsEducation: Graduate/ MBA from Tier I college is preferredUnderstanding of different media vehicles, experience of working with agencies will helpProject management/organisational skills.Strong bias for Action - Cleartrip works at a very rapid paceEducational background Graduation, MBA from Tier 1 Institute, with 8-10+ years of experienceAbout Cleartrip:We come together each day to fulfill a promise of offering the single most comprehensive travel experience to users, through award winning Mobile and Desktop solutions. With intuitive products that have the largest selection of flights, hotels and trains, we keep customers at the centre of everything we do. Become a Cleartripper today!About FlipkartFlipkart is India s largest online marketplace and one of India s leading technology powerhouse that is disrupting the way India shops online.Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart.We believe in taking bold bets and changing the paradigm, having a sense of urgency to solve problems strategically and putting great ideas into action. We look at the world from our customer s point of view and keep customers at the heart of everything we do. We strive to do the right thing always and be committed to our customers and stakeholders.Open Positions :2Posted On :01-Jan-1970Skills Required :as mentionedPosted On :as mentionedLocation :,

Keyskills :
financeadvisorycompliancereportingcustomer relationsbias for actionkey metricslanding pagesdemand planningbrand marketingproblem solvingdigital marketingproject managementonline marketplace