Head - Social Media

Job Description

Role : Head of Social Media (India)Company overview :Launched in 2018, WhiteHat Jr is one of the fastest growing EdTech businesses in India, now expanding fast into global markets, including the US, UK, LatAm, Australia, and Indonesia. The companys vision is to help 1 in every 3 kids into the world benefit from its interactive, fun and experiential learning platforms, creating opportunities for more than 100,000 teachers, to bring that vision to life. Its pioneering courses currently include Coding, Maths and Music.Role overview : This is a rare opportunity for a passionate, out of the box thinker and doer in the social media space to be part of this companys meteoric rise, working alongside a team of highly seasoned and talented leaders. Career acceleration is guaranteed - the ride will be exhilarating, and rewarding, both financially and creatively.- You will be strong creatively and strategically, be able to develop award winning ideas which stand out from the rest, and execute them with excellence, using the resources available to you within the company and outside it.- You will essentially hold the mandate for creating and driving the companys entire social media strategy across all platforms in India. In line with our company values, we want to surprise the world, through unconventional communication and big ideas which move people - to join us as employees, students and parents.- The ideas you and your team create should be quirky, fun and talked about - there is no limit to how creative you can be, and we will expect you to push boundaries creatively (and win awards for your work!).Location : Anywhere in the world! Well give you a laptop of your choice, you need to ensure you have a great internet connection, and be prepared to work on Indian time (IST) if youre based outside India.Your Experience :- Ideally 10+ years, you should have led teams and have evidence of creating outstanding social media campaigns already.- Your qualifications are less important than your talent, your energy and your ability to get things done, quickly.- Experience in EdTech or E-commerce will be an asset.Responsibilities :Job Responsibilities include, but are not limited to :1. Providing inspirational thought leadership on ways to reach and gain attention of target audiences across social media platforms2. Building the employer and consumer brand on social media - planning and managing campaign executions, on time, on budget, to scope3. Working collaboratively with brand, creative development team, performance marketing, App/business team to develop and execute creative ideas, plans and strategies4. Developing a strategic social media marketing plan and budget5. Building and managing a social media team for India6. Leading the development and directing the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.7. Working with agencies, internal creative teams (static & video), publishers, platforms (directly and indirectly) and other partners to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with customers, maximize engagement and create sharing, talk value and advocacy.8. Scaling up engagement, presence & follower base for WhiteHat Jr across social channels9. Owning the content development relationships with Facebook, Twitter, YouTube, Instagram and other primary/key partnerships.10. Work collaboratively with brand, creative development team, performance marketing, App/business team to develop and execute creative ideas, plans and strategiesSkillsets and requirements :- Prior experience in handling Social Media, for any fast paced organisation or clients.- Systems Thinker: Create strong processes and systems to build a rocket-ship. Early-stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.- Multi-Dimensional, Growth Hacker Skill Set with a strong sense of ownership and radical accountability for brand work.- Extremely creative/hacker mindset: Digital Native, must reach out to all top Whatsapp groups, Facebook Moms groups, hundreds of offline groups, anything it takes to bring a life-changing ed-tech product to millions of customers and thousands of potential employees- Excellent communication, creative writing, ideation and networking skills.Disclaimer :WhiteHat Jr is not for the fainthearted. We have a high performance culture (which we call 10x growth with compassion ) and we move extremely fast. You will need to be both resilient and agile to succeed within our culture, but also be able to motivate and influence your team and peers with compassion and fairness.Our values :Our 7 values are the pillars on which the organisation rests. They are woven into everything we are and everything we do, and we expect our people to model them.1. 10x Thinking, 10x impact- Continuous innovation and new thinking, for 10x ideas, outcomes and impact2. Daily Improvement- Continuous improvement through daily focus on details. Make today better than yesterday, and tomorrow better than today.3. Be an owner, not a renter- Dont wait to be told what to do. Take responsibility for every crack in the house and fix it yourself4. Creating Joyful Learning Experiences- Each touchpoint and experience so joyful that every learner creates truly remarkable things.5. Meritocratic utopia- Lead with 100% Transparency; 100% truth-talking. Fair and objective advancement with zero politics6. Growth through Inclusion & Diversity- Consciously respectful of others with different thoughts, ideas, styles, languages and thoughts. Locally relevant, globally diverse, always kind.7. Impenetrable Integrity- Always guided by our rock solid moral compass. We instinctively know what is right and wrong.,

Keyskills :
media marketingcontent developmentsocial media marketingequipment supplymedia strategyadaptive learningexperiential learningsocial medialive actionthought leadershipcreative writing