Influencer marketing manager

Job Description

m# **Influencer Marketing Manager**### **Who We Are****neobenk.com, a technology-driven financial services company founded on Swissand Hong Kong heritage operating globally -- we offer various products,including high interest-bearing personal accounts, business accounts, Line ofcredit, peer-to-peer payments, crypto trading, and more. NeoBenk is theeasiest place; whether customers can move it, save it, send it, receive it orspend it. We are changing the way the world thinks about banking by changingthe way people bank.** ### **What is the Purpose of the Role****We are looking for an KOL (Key Opinion Leader)/Influencer Marketing Managerto manage and oversee partnerships with social media influencers, promotersand opinion leaders, helping to grow our brand reach and drive demandworldwide.****This is a broad and important role, encompassing all the digital touchpointswhere we may find our customers. We care about our brand and what ourcustomers say about us; this role is one of the main conduits for that.****You will be working with the Growth team, working closely with relatedfunctions such as Performance Marketing and Copywriting. You will also workalongside those in brand roles, to help deliver the brand message, andfeedback on how we are perceived.****You must have a genuine interest in digital marketing, social media andinfluencer landscape - because that passion will help you grow & make a changein the company, too.****Where ****This position will be located in our office in Bengaluru, India.****What You ll Be Doing** * **Research and identify key KOLs (Key Opinion Leaders)/Influencers within designated verticals especially in banking and cryptocurrency industry;** * **Find, onboard and motivate ambassadors to promote our brand and refer new customers on our key markets;** * **Find, onboard agencies and platforms that provide Thought Leaders, Opinion Leaders, and Influencers services;** * **Identify, onboard KOLs/Influencers specialists from other geographies to extend the brand reach;** * **Build an outreach strategy & pipeline, from pitching to closing to ensure the achievement of set objectives;** * **Drafting, negotiating, and closing KOL/Influencer agreements; ** * **Monitor KOL/Influencer activities and proactively provide content ideas for them; ** * **Help shape the strategy to improve our presence on social media, focusing on KOLs/Influencers & Talent partners;** * **Work closely with stakeholders within the marketing team to ensure brand consistency; ** * **Collaborate with brand, legal, finance and other teams when necessary for approvals and risk mitigation;** * **Attend relevant events for networking and business purposes;** * **Lead GTM campaigns that deliver high engagement (i.e. right creative direction for each campaign);** * **Monitor industry activity and news, as well as social media visual and cultural trends;** * **Be the expert on industry trends and find ways to implement them in different programs;** * **Report on KOL/Influencer marketing campaign results, analyse the ROI and suggest ways to improve the campaigns;** * **Document all best practices and learnings to share with the wider teams;****What We Look for in You** * ### **Must-Have** * **Bachelor s Degree or comparable work experience;** * **3+ years of experience in managing KOLs/Influencers, either working at a brand or on the agency side;** * **Demonstrable track record of initiating, managing & monetizing relationships with KOLs/Influencers; ** * **Must be a social media maven with experience managing various social networks (Twitter, Facebook, YouTube, Instagram, TikTok, Pinterest, Snapchat, Tumblr, Reddit, etc);** * **Advanced knowledge of Social Media platforms and trends, and how to optimize the right content per each platform; ** * **Exceptional writing, communication, presentation and interpersonal skills;** * **Be an effective self-starter with the ability to navigate through ambiguity;** * **Experience working in a fast-paced environment and with lucrative budgets;** * **Proven ability to work in a result-driven environment;** * **Has intermediate knowledge of design and social media planning;** * **Industry knowledge in crypto and digital currencies is must.**** ** * ### **Nice to Have** * **Experience working internationally, such as conceiving campaigns that are language-agnostic;** * **Experience of working in the crypto and payment industry is a plus;** * **Experience in ICO (Initial Coin Offering) is a plus;** * **Experience in promoting crypto coins and tokens is a plus.** ### **Why You ll Love Working Here** * **Competitive base salary along with an attractive bonus and equities or tokens package.** * **Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless;** * **You get to work in a very dynamic environment and be part of an international team;** * **Immediate strong exposure to cutting edge technologies and the Crypto-World;** * **Non-hierarchical culture - Flat and transparent structure with plenty of opportunities to grow.**### **Job Details****Seniority Level: Associate ****Job Functions: Marketing Advertising Art/Creative****Industry: Information Technology & Services , Digital Banking, FinancialServices.****Employment Type: Full Time with Full Benefits ****Number Of Openings: 5 (Five)**### * * *### skillsmarketing qualificationB.E/B.Tech,

Keyskills :
environmental impact assessmentadvertisingbusiness developmentsalesmarketingmedia planningsocial mediabrand management