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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Rs 7 - 12 Lakh/Yr |
Industry | Education / Training |
Functional Area | Sales / BD |
EmploymentType | Full-time |
Roles and ResponsibilitiesManaging and optimizing critical campaigns/accounts in Search Engine Marketing (SEM) across Google Ads and Bing, along with performance campaigns in Youtube, Display and Discovery. Ensuring monthly targets around leads, CPL and lead quality are met. Researching and implementing new ideas/features/strategies in a systematic manner.Diligently carrying out experiments and reporting results and insights. Creating highly engaging ad copies and relentlessly testing them. Working smart - implement scripts and rules to take care of tasks which can be automated.Analyzing data to make informed marketing decisions. Landing page and funnel optimization (working with tech & product teams) to improve relevance and improve conversion rates.Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition. Desired skills 4+ years of proven expertise in managing and optimizing large and complex Google Ads + Bing search campaigns end-to-end, with at least 80% of time dedicated to Google Ads and Bing.Experience in performance channels like display, Youtube and discovery. In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.Proficient in carrying out quick analyses to figure out whats going wrong and how to fix issues. A/B testing, carrying out experiments and deriving insights from them should be second nature to you. Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.Excellent project management skills - ensuring all action items are on track Salary: 7,00,000 - 12,00,000 P.A.Industry: Education , Teaching , Training Functional Area: Other Employment Type: Full Time, Permanent ,
Keyskills :
trainingeducationfunnel optimizationcplsearch engine marketingproject managementtestingsearchoptimization strategiessearch enginecareyoutubesearch engine marketing semmanagement skillsmarketingadsscriptsteachingcopiesab testing