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Manager - Performance Marketing - Google Search/Adwords/SEO

3.00 to 5.00 Years   Bangalore   26 Jul, 2022
Simplilearn
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Simplilearn.com is the worlds largest professional certifications company and an Onalytica Top 20 influential brand. With a library of 400+ courses, weve helped 1,000,000+ professionals advance their careers, delivering $5 billion in pay raises. We have over 800 employees worldwide and our customers include Fortune 1000 companies, top universities, leading agencies and hundreds of thousands of working professionals. Simplilearn is a truly global company, with revenue distributed across US, Europe, ME, APAC and India; and offices at Bangalore, San Francisco and Raleigh. We are growing year on year and having fun doing it.Job Title - Manager - Performance Marketing (Paid Social Media Expert)Department - SEM and RetargetingExperience Year -3 - 10 years Duties and responsibilities - Managing and optimizing critical campaigns/accounts in Search Engine Marketing (SEM) across Google Ads and Bing, along with performance campaigns in Youtube, Display and Discovery.- Ensuring monthly targets around leads, CPL and lead quality are met.- Researching and implementing new ideas/features/strategies in a systematic manner.- Diligently carrying out experiments and reporting results and insights.- Creating highly engaging ad copies and relentlessly testing them.- Working smart - implement scripts and rules to take care of tasks which can be automated.- Analyzing data to make informed marketing decisions.- Landing page and funnel optimization (working with tech & product teams) to improve relevance and improve conversion rates.- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition. Desired skills - 4+ years of proven expertise in managing and optimizing large and complex Google Ads + Bing search campaigns end-to-end, with at least 80% of time dedicated to Google Ads and Bing.- Experience in performance channels like display, Youtube and discovery.- In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.- Proficient in carrying out quick analyses to figure out whats going wrong and how to fix issues.- A/B testing, carrying out experiments and deriving insights from them should be second nature to you.- Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.- Excellent project management skills - ensuring all action items are on track,

Keyskills :
project managementsearch engine marketingsearch enginesocial mediasearch engine marketing semmanagement skills

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