Manager, Web Intelligence

Job Description

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!What were looking for:Position SummaryThe Manager of Web Intelligence will lead a team that is responsible for:Analytics platform strategy in accordance with site goalsData collection standards/governance and vendor managementLeveraging data analysis to advise and execute decisionsDeveloping analyses that lead to actionable insightsExecutive dashboarding, benchmarking, and analytics supportWork intake and analysis project assignment and workflow maintenanceWe are seeking an experienced and tested leader for our team of Intelligence Analysts who work to measure project, program, and site performance, consult business owners and platform managers on how to effectively measure programs, and use analytics to identify areas of opportunity for increasing performance/yield/ROI.About us The Digital Success team empowers, educates, and supports the business with actionable intelligence about user behaviors, platform, and content performance, A/B testing results, and creating a dynamic user experience. We are the measurement arm of a CX Digital Success team that includes web strategists, platforms, content strategists, UX designers, technical program managers, and business analysts. We drive change and improvement with data. We work in a fast-paced, high-energy environment with talented, motivated, passionate, and innovative, colleagues. Together, we design and develop amazing online experiences that delight users while sharing the Citrix story, and we initiate and maintain powerful relationships between our Citrix, our customers, and our partners.About you You believe that if something is important enough to invest in then it s important enough to measure. You dream about information and new ways to use it and are constantly on the lookout for new patterns, new technologies, and new ways of looking at things that people haven t considered before. You are hungry for a deeper understanding of the forces driving data. Your passion for the power of data is infectious so much so that when you present findings to others, you include numerous interesting components they may not have previously considered. You have an uncanny knack for making complex findings easy to understand and act on.You pride yourself in being an expert, but know that you don t have all the answers and that your way isn t the only way. You listen and communicate effectively and comfortably with co-workers at all levels (regardless of title). You enjoy helping people achieve their team, job, and personal objectives. You have a proven record of working in large organizations where you rely more on diplomacy and influence versus direct control. You are an inspiring and thoughtful leader and an amazing teammate who believes teamwork and transparency are important factors in team success. You are hungry, self-motivated, and humble. You work well without excessive direct supervision and love to feel like you are part of something bigger.Primary Duties / Responsibilities

• Communicate with peer leadership, executives, and a broad range of stakeholders to analyze behavior to justify program investment or retirement, create dashboards and reports, and support the understanding of Web metrics.
• Support development of data collection and distribution standards to increase the reach of business-critical intelligence through a scalable model.
• Set standards for conversion/activity reporting and actively work to ensure data accuracy.
• Develop, govern, and maintain data collection and reporting standards.
• Identify automated business intelligence approaches that yield valid metrics and actionable data.
• Educate the business on the power of Web Intelligence, the role it plays in portfolio management, customer retention, goal achievement, revenue, etc., and how to perform basic interpretation.
• Interface with other departments and actively work in concert with cross-company counterparts to extract data from a variety of resources and to help drive common business intelligence best practices throughout Citrix
• Work with Web developers to translate business requirements into analytics requirements.
• Collaborate with technical program managers to ensure that intelligence gathering and reporting solutions meet business needs, KPIs are actionable, and goals are achievable and measurable.
• Monitor, evaluate, and analyze traffic patterns, KPIs, conversion metrics, and site usage, and utilize advanced analysis techniques to develop new ways of segmenting data and yield new insights.
• Uncover opportunities for optimizing conversion paths to support site goals.

Qualifications (knowledge, skills, abilities)

• Familiarity with the following: internet marketing, interactive marketing concepts and strategies, web technology, relational database and data warehouse technologies, SQL, query tools, and basic database design concepts
• Outstanding oral and written communications skills, as well as excellent presentation skills; ability to lead meetings internally and externally at all levels of the organization.
• Execution-oriented, self-starter who can prioritize and balance demands of multiple projects
• Proven track record in data management, analysis, business intelligence, and reporting
• Outstanding team player and with strong interpersonal skills
• Solid analytics technical aptitude and ability to problem solve in a fast-paced environment

Requirements (Education, Certification, Training, and Experience)

• Acute proficiency with a broad range of Web-based and desktop analytics tools such as Google Analytics, NetInsight, SiteCatalyst, Tableau, SuperData, Google Big Data, Qualtrics, Optimizely, ClickTale. Presentable certifications a plus.
• 5 years experience preparing data analysis and reports and presenting to management
• 2 years management experience
• Bachelor s degree in math or statistical analysis or equivalent education required
• Experience managing and executing large projects from start to finish including project management, data gathering, and modeling, problem-solving, and communicating recommendations

What you re looking for:Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It s a simple philosophy that guides everything we do including how we work. If you re driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.Functional Area: Business Intelligence About us:Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You ll enjoy our workstyle within an incredible culture. We ll give you all the tools you need to succeed so you can grow and develop with us.Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.htmlCitrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHRcitrix.com for assistance.If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.,

Keyskills :
big dataweb metricsdrive changedata analysislarge projectsdata managementuser experienceab testing