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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
Assist the Marketing Head in developing the annual / project specific branding strategy based on product segment and customer profile.Formulate marketing strategy for assigned projects to ensure leads & conversions , in adherence to marketing budgets. Develop marketing calendar and adhere to it. Evaluate and evolve the mix for ATL/BTL promotional activities in line with product strategy. Monitor BTL activities. Develop the Launch Plan for assigned projects including creating and executing launch initiatives and post launch market support activities. Develop and coordinate production of marketing and promotional materials and programs including but not limited to print, electronic media, direct mail, and signage. Develop and manage relationships with developers and provide regular updates and reports about branding efforts and initiatives. Track executions of marketing plans and ensure that they are carried out as per brand expectations and as per set deadlines. Develop and track metrics and success criteria for all marketing programs and activities. Develop and manage relationships with mar-comm agency and other relevant vendors for implementation of agreed communication strategies. Assist with development and maintenance of consistent corporate image throughout all marketing and promotional materials and product lines. Ensure the brand gets communicated in the right way across all consumer touch points consistently across on-line, public relations, direct marketing, strategic partnerships, events marketing, social marketing and local/community initiatives. Carry out market visits regularly to understand changes in the market and competitor strategies, experience consumer interactions, and identify opportunities. Work with the sales teams to understand effectiveness of branding/marketing initiatives and to get insights for future initiatives. Coordinate and manage market research and competitive analysis, utilize knowledge and prepareSalary 4 Lac To 8 Lac P.A. Industry Sales/Marketing Work Experience 2 - 6 Years Qualification Diploma, Professional Degree, B.A, B.B.A, B.Com, B.Ed,
Keyskills :
directmail marketresearch publicrelations directmarketing electronicmedia socialmarketing marketingstrategy marketingprograms competitiveanalysis randingidentitymarketing ateimage