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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | Sales / BD |
EmploymentType | Full-time |
We are seeking a results-oriented and creative 360- Content Marketing Manager to join our organization. The resource will be responsible for creating and promoting Finvolv both as a product and overall thought leadership. A content marketing manager will also develop short and long form content for the website and digital media as well as work cross functionally with the partnerships and sales teams to increase the organizations awareness.Roles & Responsibilities:1. Proactively create and disburse short form (blogs, infographics) and long form (Product Documents, Case Studies, Whitepapers) and robust pipeline of major stories that help tell Finvolvs consistent narrative.2. Brainstorm and collaborate with the marketing, sales, product and leadership team to understand the business priorities, objectives and go-to-market strategies.3. Work independently as well as liaise with agencies in developing videos, designs, ads etc.Maintain good relationships with third party partners and create joint collaterals, webinars and joint GTM initiatives.4. Create and manage Content Calendar, Social Media and budgets while consistently reporting lead gen and thought leadership effectiveness to the team.5. Experience in Account Based b2b marketing.6. Work on Hubspot to automate processes, email campaigns, and workflows.Requirements and Qualifications:1. Background or expertise in Fintech contexual marketing, and/or thought-leadership knowledge in the Financial Services Industry is a must.2. Masters or Bachelors degree ideally in public relations or mass communication, journalism, marketing with 1-4 years of experience.3. Flair for writing, backed with amazing ability to research and articulate on a wide spectrum of subjects ranging from Lending, Fintech, Business and much more.4. Prior experience with technology companies and strong experience in the fintech domain would be ideal.,
Keyskills :
editingsocial mediacontent managementcase studiesthought leadershippublic relationsmarketingweb site productionmass communicationcontent marketingfinancial serviceswritingdigital media