North America Public Sector Account Based Marketing Manager

Job Description

North America Public Sector Account Based Marketing ManagerPosting Location : Location US-RemotePosting date 6 days ago(10/19/2022 4:55 PM)Job ID 96885Workday ID R-028291 About the job Red Hats North America Field Marketing team is looking for a strategic yet hands-on North America Account-Based Marketing Manager for the Public Sector. In this role, you will foster partnerships with strategic Public Sector customers, leading to deeper relationships and a stronger affinity for Red Hat.As a member of the North America Account and Industry Marketing team, you will plan and carry out highly customized marketing activities at the customer account levels, providing insights for decision-maker engagement while maximizing the efficiency of the sales and marketing process. What you will do
• Align closely with Sales and oversee the planning and execution of marketing strategy for multi-million dollar named accounts
• Map organizational decision-makers and identify key contacts within each named account
• Analyze customer marketplace, company, firmographic, technographic, and intent data to inform a strategy to engage and support the customer
• Develop personalized marketing campaigns to foster engagement, improve reputation, and grow the customers total lifetime value
• Develop test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns
• Provide regular updates on industry, company, and contacts to assigned sales account teams to identify potential selling opportunities
• Create customized content for the account
• Measure, report, and optimize marketing campaigns
#LI-NA1 #LI-REMOTE What you will bring
• 7 + years of marketing experience, preferably in the technology sector
• 3+ years of experience with building and executing 1:1 or 1:few account-based marketing programs (US Public Sector experience is a plus)
• Analytical mindset with the ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence, and ROI
• Positive attitude, customer-focused, goal-focused, self-starter, problem solver, detail-oriented, organized, ability to multi-task and effectively manage time, excellent verbal and written communication skills
• Writing and presentation skills to translate detailed content into impactful go-to-market materials including web, email, and social content
• Experience planning, directing, and delivering digital marketing campaigns and social media strategies
• Experience building and carrying out account-based marketing programs; knowledge of TOPO, ITSMA, or SiriusDecisions ABM marketing framework or experience with industry marketing is a plus
• Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams
• Solid project management, planning, and organizational skills with attention to detail
• Bachelors degree required (graduate degree a plus)
• Willingness to travel up to 25%
Interested in this job ApplyApplyShareSorry the Share function is not working properly at this moment. Please refresh the page and try again later.Share on your newsfeedAbout Red HatRed Hat is the world s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.Benefits
• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.Diversity, Equity & Inclusion at Red HatRed Hat s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.Read our complete Statement of Commitment to Diversity, Equity, and InclusionCOVID-19 Community StandardsBeing a Red Hatter means caring for one another and taking steps to protect our colleagues, customers, partners, and communities, even as personal risk tolerances and country regulations vary.Red Hat continues to support vaccination against COVID-19 as one of the best steps we can take to contribute toward ending the pandemic and to keeping one another, our customers and partners, and our communities safe. Globally, our approach is to comply with vaccination or testing requirements in countries with them.Read Our COVID-19 Community StandardsEqual Opportunity Policy (EEO)Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.Visit the Equal Opportunity Employment PosterVisit the Pay Transparency and Nondiscrimination ProvisionRed Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.,

Keyskills :
advertisinghybrid cloudpublic sectorsales accountsystem integratorsmarketingaffirmative action