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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Banking / Financial Services |
Functional Area | Content Development |
EmploymentType | Full-time |
What youll be doing:- Create conversational content across formats like videos, blogs, whitepapers, ebooks, reports, webinars, infographics, podcasts etc.- Ensure all content is consistent in terms of Opens brand voice, style & stays true to our messaging goal- Set and own growth goals, report on progress and learnings to leadership teams- Plan & execute GTM strategies to drive awareness and increase mindshare with our key personas at various levels.- Maintain a calendar and ensure a healthy content tempo- Create content pieces that moves specific target audiences down the funnel- Plan, share, promote and measure the impact of content marketing campaigns- Champion regular reporting on content performance (performance of blog content, traffic from sources etc.)- Plan and execute community events.- Grow your skills, and learn by working closely with all departments to plan and execute exciting and engaging campaigns.What youll bring along:- 6 to 7 yrs of work exp in content marketing & are actively looking to level up- You love supporting the sales team. Whether its a new case study or a new video, youre always ready to dig in with the sales team and make it easier for them to sell Open.- You love making customers successful. Neo banking is a pretty new category. But thats what gets you excited. You- re ready to write the blueprint and the methodology to show the world how to do it right.- Good grasp of Google Analytics to measure content performance & iterate- Ability to be a self starter who is real fast. Open is growing really fast & well need you to drive that boost.- Thirst to be constantly learning, experimenting, failing & going at it again- Ability to thrive in chaos and build planes while you fly them,
Keyskills :
google analyticscontent marketinggtmsetsalesvideobrandgraspplanesebooksbankingmarketinganalyticsreportingmessagingblueprintleadershipneo