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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Telecom / ISP |
Functional Area | Marketing / Communication |
EmploymentType | Full-time |
7) Performance Marketing Manager | Bangalore | Full Time Only Description of role: - Manage acquisition campaigns on offline and online channels including Search, Paid Social, Display, Mobile, with a primary focus on digital channel performance - Use a data-driven approach to manage campaigns and derive insights on strategy and performance - Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, and other channel metrics - Help support weekly and monthly reporting of channel metrics, goals, and other KPIs - Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance - Work closely with the other teams and stakeholders to ensure acquisition goals are met Requirements:- - 3+ years of social and search performance marketing campaign management - A deep understanding of the key metrics and levers available to drive performance marketing optimisations and cost-per-acquisition improvements, particularly in AdWords - A strong grasp of web analytics, A/B testing, and metrics-driven marketing - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere,
Keyskills :
sales marketing analytics reporting advertising strategy ebanalytics brandmanagement acquisitioncampaigns reportingtools