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Product Marketing Manager

2.00 to 6.00 Years   Bangalore   11 Apr, 2020
HACKEREARTH
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

We re seeking a tech - savvy Product Marketer to drive product and customer marketing and communication. To be successful in this role, you need to think like a founder taking a new product to market, building a solid product position, outlining the perfect GTM strategy, actively evangelising the brand, and being absolutely customer - centric.This is a career defining - opportunity for a driven professional who enjoys a role filled with variety, challenges, depth, and autonomy.

Roles and Responsibilities:

  • Ideate, own, and execute all product and customer marketing initiatives
  • Understand, assist, and develop incisive communication to support full product life cycle of the customers journey at HackerEarth
  • Continuously analyse the product and provide proactive feedback, insights, and suggestions to the Engineering and Product Teams
  • Ideate and share insightful product value proposition to support marketing with demand generation
  • Build a portfolio of product assets to enable and drive business with e - books, product guides, pitch decks, customer onboarding assets, battle cards, etc
  • Drive initiatives to cross - sell, upsell and retain customers. Drive campaigns to reduce churn
  • Help define the overall product positioning and GTM strategy for new product/feature releases
  • Monitor competition and share best practices with the team
  • Manage the product and customer marketing budget and ensure financial discipline
  • Work closely with Sales, CSM, Product teams to ensure the calendar of activities is in sync

To be successful in this role, you must be:

  • Product marketer with at least 4 years of experience.
  • Experienced in working with B2B products and SaaS businesses
  • Adept at understanding business and competitor landscape
  • Ability to take complete responsibility and ownership and work autonomously
  • Highly customer - centric in your approach
  • Outstanding communication skills
  • Excellent in collaborating with cross - functional teams and stakeholders
  • Unmatched enthusiasm to keep up with the rest of our team

If you re looking for an outstanding opportunity that you can really make your own, we would love to hear from you. In return, you can look forward to being part of one of the coolest and fastest growing startups in the country offering outstanding professional growth and a healthy work culture.

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Keyskills :
marketing sales businessdevelopment strategy pricing productlifecycle lifecycle marketingbudget productmarketing demandgeneration customermarketing productpositioning communicationskills marketinginitiatives productdifferentiation b2b gtm

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