Product Marketing Manager - IIM/ISB/XLRI/FMS/MDI

5.00 to 8.00 Years Bangalore 22 Sep, 2022

Job Location	Bangalore
Education	Not Mentioned
Salary	Not Disclosed
Industry	Advertising / MR / PR / Events
Functional Area	Marketing / Communication
EmploymentType	Full-time

Job Description

Job descriptionGo-to-market Strategy- Target Market and Competitive Research- Product Positioning & Feature Conceptualization- Managing Product Launches- Content & Messaging Strategy- User segmentation & identifying targeted marketing strategiesProduct Adoption & Growth- Onboarding Customers- User Engagement Strategy & Execution- Iterative Testing and Product Improvisation- Consumer Journey Optimization- Re-engagement Strategies- Identify and apply cross pollination opportunitiesExperimentation- Defining KPIs and goals- Measuring progress & assessing the impact of these products- Monitor Key Customer Satisfaction IndicatorsTeam Building & Management- Build & manage a team to drive required efforts- Monitor performance and plan goal-setting for the future- Define processes & roles to be followed for task execution- Mentor existing repartees & train new joineesMonetization- Drive monetization strategy balanced by a customer centric approach- Identify new revenue sources and optimize existing ones- Maximize user LTV using a combination of best working and new market practices- Analyze ROI from products and manage changes required for maximizing

Keyskills :
product marketingmarketingiim

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Product Marketing Manager - IIM/ISB/XLRI/FMS/MDI

Job Description

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