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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Manufacturing |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
Job Title: Product Marketing Specialist The Product Marketing Specialist is responsible for driving the marketing & launch strategy of battery backup, surge protectors, Racks & Power Distribution Units within Transactional & Edge Line of Business. Our portfolio are widely used in Smart Home, Small & Medium Business(SMB), Enterprise server room, datacenters and Industrial environments.You will work with cross-functional global teams from product management, regional offer management, channel marketing, global marketing and sales to grow the portfolio. You will report to the Head of Product Marketing for Transactional & Edge. What you will be doing: Document customer challenges and conduct customer journey mapping In charge of messaging & positioning the portfolio, telling stories about how they work and developing concise value propositions Design, manage and execute marketing plans and launch strategy Develop global marketing content targeting home consumers, SMB & Enterprise IT Managers personas, and create marketing & sales enablement kits to help sales & channel team sell more products. The content includes but is not limited to high quality print ready brochures, sales presentations, social campaigns, eDMs (email marketing campaigns), SEO optimized product landing page web banners and other digital marketing content Create Rich Media Content(videos, professional lifestyle images, interactive display, digital buying guide) for Ecommerce syndication in IT and Etail channels across regions Partner with Taiwan & Shanghai based team to create technical documents e.g. data sheet, setup sheet, submittal drawing, Sketchfab 3D rendering, bid specifications and competitor comparison etc to ensure project wins Create a variety of long and short videos for product launches and internal communication of key initiatives Guide 3rd party agencies in developing videos, product lifestyle images for products of major and strategic marketing classifications. What are the skills: Bachelor s Degree in English, Marketing, Communication, Mass Media, graphic design and relevant field. Advanced business writing skills in English Gather and absorb complex technical information and turn them into a convincing marketing content with solid value proposition Experience in video production and editing software Proficient in InDesign and Adobe photoshop platforms Proficient in drafting social media messaging and managing social media handles Experience in managing eDM and other email marketing campaigns Advance project management skills ,
Keyskills :
salesmarketingadvertisingfeaturesresearchadobe creative suitecustomer journey mappingrich mediasocial media3d renderingglobal teamswriting skillsgraphic designemail marketing