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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Manufacturing |
| Functional Area | Sales / BD,General / Other Software |
| EmploymentType | Full-time |
TheProduct Marketing Specialist is responsible for driving the marketing launch strategy of battery backup, surge protectors, Racks PowerDistribution Units within Transactional Edge Line of Business. Ourportfolio are widely used in Smart Home, Small Medium Business(SMB),Enterprise server room, datacenters and Industrial environments.
Youwill work with cross-functional global teams from product management, regionaloffer management, channel marketing, global marketing and sales to grow theportfolio. You will report to the Headof Product Marketing for Transactional Edge.
Whatyou will be doing:
Document customer challenges and conduct customer journey mapping
In charge of messaging positioning the portfolio, tellingstories about how they work and developing concise value propositions
Design, manage and execute marketing plans and launch strategy
Develop global marketing content targeting home consumers, SMBEnterprise IT Managers personas, and create marketing salesenablement kits to help sales channel team sell more products. Thecontent includes but is not limited to high quality print ready brochures, salespresentations, social campaigns, eDMs (email marketing campaigns), SEOoptimized product landing page web banners and other digital marketing content
Create Rich Media Content(videos, professional lifestyle images,interactive display, digital buying guide) for Ecommerce syndication in IT andEtail channels across regions
Partner with Taiwan Shanghai based team to create technicaldocuments e.g. data sheet, setup sheet, submittal drawing, Sketchfab 3Drendering, bid specifications and competitor comparison etc to ensure projectwins
Create a variety of long and short videos for product launches andinternal communication of key initiatives
Guide 3rd party agencies in developing videos, product lifestyleimages for products of major and strategic marketing classifications.
Whatare the skills:
Bachelor s Degree in English, Marketing, Communication, Mass Media,graphic design and relevant field.
Advanced business writing skills in English
Gather and absorb complex technical information and turn them intoa convincing marketing content with solid value proposition
Experience in video production and editing software
Proficient in InDesign and Adobe photoshop platforms
Proficient in drafting social media messaging and managing socialmedia handles
Experience in managing eDM and other email marketing campaigns
Advance project management skills
,Keyskills :
salesmarketingadvertisingfeaturesresearchadobe creative suitecustomer journey mappingrich mediasocial mediaglobal teamssales channelwriting skillsgraphic designemail marketingadobe photoshopbusiness writingglobal marketingvideo production