Product Operations Specialist - SaaS Products Integration, HubSpot/Salesforce

Job Description

Product Operations SpecialistThe Product team of a leading Cisco solution (Cisco DNA Spaces) is looking to hire a Product Ops Specialist that is skilled in integrating SaaS products with CRM, automation and analytics tools such as HubSpot, Pendo and Salesforce. You will be responsible for personalizing the product experience for its users by integrating third party tools, handling and growing the analytics, reporting and campaigns function for the product. You have solid experience with tools such as HubSpot Marketing/Sales/Services hub management, Pendo, Salesforce, campaign management, email sequences, landing page design, list segmentation and optimization of workflows. Beginner-intermediate experience in HTML, CSS & Javascript would be good to have.What Youll DoThe Candidate will be part of the Product Management function of Cisco DNA Spaces (one of the fastest growing SAAS products) and will be responsible forCampaign Management

• Ensure all product user campaigns are delivered on time, with accurate segmentation to maximize engagement
• Develop and handle monthly email calendar to document and schedule all email communications
• Build strategic campaigns, engagement drips, and dynamic content variables, including templates
• Stay abreast of and recommend marketing automation tools and best practices with coding, design, and A/B testing of email campaigns
• Working with global teams to gather findings about how internal marketing tools are handled, maintained and continue to build use cases that build efficiencies in developing operational excellence
• Contributing to the development and testing of new tool features

Database & CRM Management

• Lead data management and hygiene - list scrub, upload, basic cleanse and management, unsubscribes/opt-outs, list imports
• Standardize, clean, and upload contact lists
• Build and maintain segmented lists of different target audiences
• Responsible for CRM based report generation and analytics creation.

Automation

• Build, manage and improvise various workflows
• Build, troubleshoot, and maintain web forms and form handlers for a variety of transactional and marketing purposes
• Coordinate the proper use of forms and completion actions needed to support campaign objectives
• Manage setup of product analytics tools.

Who Youll Work With You will be working with the Enterprise Networking Product management team. This group owns Cisco DNA Spaces, the world s most powerful location cloud platform that has already digitized over two billion sq. ft. of enterprise airspace - and we are just getting started.Read more about us at https://dnaspaces.cisco.com . As Cisco moves towards a more software focused strategy, this is a great time to shape the future of the wireless business by taking to market an innovative SaaS solution such as DNA Spaces.DNA Spaces growth is driven by continuous innovation and a team that pushes boundaries to drive product activation and adoption at scale.Who YouAre

• You re a HubSpot and Marketing Automation champion with an ability to operate in fast-paced, handle and organize multiple data streams to make sense out of it.
• You have handled integration of tools such as Salesforce, Pendo or HubSpot in the past.
• You have strong expertise in creating and handling email campaigns including template designs, calls-to-action, A/B tests and reporting
• You re agile and have a data-driven approach to problem solving, and a commitment to driving product awareness and adoption
• You have excellent attention to detail and ability to self-manage through complexity

Skills

• Expertise in HubSpot Marketing/Sales/Services hub management, campaign management, email sequences, landing page design, list segmentation and optimization of workflows.
• Experience with other Sales & Marketing automation (Salesforce, Eloqua, Pardot, etc.) & Product Analytics tools (Pendo, Amplitude, etc.)
• Understanding of HTML, XML, and Excel skills along with an understanding of web development.
• Expertise in understanding data, finding trends, building reports and snippets from the results, and optimizing for scale.
• Excellent analytical, organizational & troubleshooting skills
• Excellent English (spoken and written) communication skills
• Solid understanding of performance marketing, conversion, and online customer acquisition

Experience & Education:

• Must have 1-2 years experience on HubSpot (HubSpot Certification preferred) or Salesforce
• Minimum 3 years of demonstrated ability in marketing operations, email marketing and reporting
• Strong data management abilities
• Basic understanding of HTML - for emails, landing pages
• Any Bachelors degree.
• A background or degree in business /data analytics is a plus

Why Cisco#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.We embrace digital, and help our customers implement change in their digital businesses. Some may think we re old (36 years strong) and only about hardware, but we re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you can t put us in a box!But Digital Transformation is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.So, you have colorful hair Don t care. Tattoos Show off your ink. Like polka dots That s cool. Pop culture geek Many of us are. Passion for technology and world changing Be you, with us!,

Keyskills :
customer serviceuse casespop cultureglobal teamslanding pagesemail marketingdata managementautomation toolsreport generationproduct managementinternal marketingsalesmarketingab testing