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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
As Sr.Brand Manager of Helpchat, you will develop and execute multi-channel brand marketingand promotional programs that support brand growth. You will be responsible for increasingtarget consumer awareness of the Brand, as well as increasing market share through customeracquisition, retention, and reactivation. You will do all that you can to make Helpchat a householdname just like Flipkart these days.This is what you will do at Helpchat - Conceive optimal methods to communicate to the TG based on the emotional & functionalbenefits of the brand- Marketing Campaign Development & Campaign analysis, specific to initiatives- Driving the brand tone & promise in all aspects of the brands representation.- Identify/ manage innovative marketing solutions across focus markets, Identify marketingopportunities/create pilots- Planning & buying national/regional media- Manage external marketing partners such as advertising agencies, digital marketing firms andproduction companies- Plan and oversee the delivery of all marketing and brand activities across all channels includingabove the line, direct and digital marketing.- Commission market research and intelligence to support the strategic direction of theproposition development and the marketing activity.- Write reports, specifications and creative briefs- Manage in house social media team, design studio and various other internal stakeholdersThese are your strong suits- You have a high degree of articulation- You are verbally articulate and skilled at telling a visual story- You can quickly synthesize disparate data into a - position- and craft messaging that connectswith both internal stakeholders and customers- You have advance level knowledge of social media channels and able to write short & catchycontent- You can effectively balance quantitative evidence and qualitative factors to quickly test and learn(avoiding analysis paralysis)- You can manage a team- You have good organizational skills and great eye for detailYou must have - Post Graduate in Sales / Marketing with a work experience of 5- 8 years experience in a BrandManagement / Marketing role- Prior experience in internet companies will be given preference.,
Keyskills :
marketingadvertisingbrandmanagementmarketresearchsalesabovethelinesocialmediamarketsharedesignstudiodigitalmarketingcampaigndevelopmentpropositiondevelopmentbrandhousedesignbuyingbalance