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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Management Consulting / Strategy |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Opening - Shopper Marketing Manager with a leading Alcobev MNC, BangaloreThis role works in the Shopper Marketing Team in head office that is responsible for the development and delivery of the Shopper Marketing for our brands and categories. This team is involved in developing the store ready mechanics and assets for each TTL growth driver aligned in our brand plans (MBPs) and Cluster Activation Plans agreed in our Joined Up Business Planning process each year. In addition to project management this person will have a good understanding of the retail and bar environment and path to purchase, and will recommend what it takes to Stop, Engage and Land (SEL) to turn a shopper/consumer into a buyer of our brand. They will work with Brand Marketing to understand brand positioning and visual assets, and will work with a Shopper Marketing Agency to develop the mechanic, materials, visuals etc for each program, seeking input and alignment from Regional Customer Marketing and Activation teams in cluster, to deliver store ready assets on time in full for brilliant planning and execution.Knowledge & Skills- Creative/Co-creative - love marketing ideas and inspiration and seek ways to delight consumers and shoppers, with ability to work in partnership with Marketing to build brands consistently.- Shopper understanding - understand shopper behaviour and insights and can leverage this into ideas that turn shoppers into buyers of our brands- Customer understanding - understand customer needs and able to translate these into mechanics and programs that win for both customers and shoppers.- Agency management - able to brief, inspire and engage agencies to produce the best work of their lives for our brands.- Project Management - able to manage multiple projects to clear timelines for DIFOT execution- Communication - strong cross functional skills and ability to engage and enroll others in your recommendations- Procurement and Production - experience working with Procurement and vendors to prototype and produce items to a high quality standardThis role would be best suited for someone who is inherently curious, bursting with ideas; someone who can thrive in a matrix structure with exceptional cross functional partnership skills, and is organized and planned, can handle a number of projects at once and always delivers on time.- Individual contributor roleReports to Customer Marketing HeadMBA from Tier1/Tier2 InstituteExp - 4-7 years,
Keyskills :
financesalesltdmisaccountancybrand marketingmarketing agencybusiness planningagency managementbrand positioningshopper marketingproject management