SEO Specialist

Job Description

Who Are We Vahak (https://www.vahak.in) is Indias largest & most trusted online transport marketplace & directory for road transport businesses and individual commercial vehicle (Trucks, Trailers, Containers, Hyva, LCVs) owners for online truck and load booking, transport business branding and transport business network expansion. Lorry owners can find intercity and intracity loads from all over India and connect with other businesses to find trusted transporters and best deals in the Indian logistics services market. With the Vahak app, users can book loads and lorries from a live transport marketplace with over 5 Lakh + Transporters and Lorry owners in over 10,000+ locations for daily transport requirements. Vahak has raised a capital of $5 Million in a Pre Series A round from RTP Global along with participation from Luxor Capital and Leo Capital. The other marquee angel investors include Kunal Shah, Founder and CEO, CRED; Jitendra Gupta, Founder and CEO, Jupiter; Vidit Aatrey and Sanjeev Barnwal, Co-founders, Meesho; Mohd Farid, Co-founder, Sharechat; Amrish Rau, CEO, Pine Labs; Harsimarbir Singh, Co-founder, Pristyn Care; Rohit and Kunal Bahl, Co-founders, Snapdeal; and Ravish Naresh, Co-founder and CEO, Khatabook.JD for SEO Specialist:Were looking for an experienced SEO specialist to help us drive more organic traffic and optimize online presence across website, play store, social media etc.Roles & Responsibilities:- Own Organic traffic for the company: Create and manage an SEO roadmap to win a share of voice on Google Search for high intent and high-volume search and drive relevant traffic to the platform. - End to end ownership of performance content strategy & execution across channels and content formats.- Work in close collaboration with the Product, User Acquisition and Analytics teams to tie SEO/ASO efforts to quantifiable results like retention, LTV, ROI. - Perform periodic technical audits on the website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.- Oversee backlink analysis, competitive analysis on our website, identify problems, and implement solutions in a timely manner. - Recommend changes to website architecture, content strategy, link building, and other factors impacting SEO positions for target keywords.- Stay up to date on the latest search engine algorithms update/changes & SEO trends- Drive organic acquisition on PlayStore, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests) and prove their effectiveness.- Collaborate & work with both internal and external stakeholders for creatives, content, dashboards, and product changes.Requirements:- Minimum 4+ years of extensive experience in SEO. Agency experience is a plus.- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans.- Strong understanding of Content Marketing, On-page, Off-page & Technical SEO, Advanced link building etc.- Should have a basic understanding of HTML, Meta tags, redirections, deep links, sitemaps, etc.- Knowledge of ranking factors and search engine algorithms.- Understanding about different types of keywords (Brand, Competitor, Transactional, Informational) and Off-page techniques including PR link building.- Experience working with industry tools like Google keyword planner, Ahrefs, SEMrush, Google Analytics, Google search console, etc.- Experience working with CMS and building content in multiple CMS environments.- Excellent communication skills: verbal and written. - Ability to work within a team and independently.- Ability to drive results in a dynamic, complex, and fast-paced environment.- A keen sense of ownership, speedy execution, and resourcefulness.- Thrives in a team environment and strong willingness to learn and adapt.,

Keyskills :
search enginecustomer relationscontent marketingcontent strategyonline presencelink buildingtechnical auditsresearchcontent managementsocial mediagoogle analyticsgoogle searchseobranding identity marketing