Sr . Creative Strategist

Job Description

Job Description

• The Strategist is responsible for management of the company s creative product by delivering strategic communication solutions that help clients attain their marketing and communication objectives.

• The incumbent shall work with client servicing team to develop aspect of campaigns based on the client s marketing plan, conceptualizing those ideas then translating them into identity and creative that is breakthrough and compelling for clients.

• The incumbent will also be responsible for the artistic output of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, the operational readiness of the creative team, and fulfilment of the Agency brands promise to clients.

• The incumbent will play a strategic role in developing new business pitches.

Digital Strategy Client Counselling:

• Develop digital strategies for clients. This spans all their digital marketing requirements including websites, mobile, search, social media, email marketing, campaigns and promotions, mobile etc.

• Understand clients business and domain challenges and provide strategic direction for their digital needs.

• Analyze and understand the client mandates in terms of their business objectives.

• Research and keep current on emerging online trends and best practices specific to digital media and counsel and recommend to clients as appropriate.

• Have knowledge of digital media measurements and be able to analyze key trends on the digital initiatives undertaken.

• Work closely with strategy and marketing staff and the Client directly to devise cost effective earned, owned and paid social media and digital strategies that deliver tangible business results.

• Target audience profiling, developing industry insights as well as auditing our client s digitla marketing execution vs. competitors for best practices and innovation.

• Collaborate with the client s brand team, and internal staff to develop a range of creative, consumer facing digital media marketing campaigns and promotions.

• Oversee the translation of the Client s digital strategy into comprehensive marketing plans, milestones and deliverables within budget parameters.

• Build and grow relationships across all internal client departments to develop smart and effective solutions that help integrate social and digital across the client s marketing mix (social, mobile, digital, PR, offline, etc.). Advise on global digital strategy as needed and serve as the go-to expert for social / digital trends innovation.

Business Development:

• Actively participate in prospecting and pitching for new clients.

• Generate revenue for the existing and new business clients

QUALIFICATION

• Post Graduate,BMM, BMS, Diploma in Marketing and Communications, Diploma in Advertising and Communications.

TARGET INDUSTRIES EXP

• Digital Agencies, Media Agencies(social media), Advertising Agency, Creative Agencies.

• 5+ years experience managing large-scale projects as well as online marketing campaigns is essential.

COMPETENCIES

Behavioural:

• The person we re looking for is creative and compelling, entrepreneurial and confident.

• Your knowledge of social is second to none.

• Should have a strong and professional work ethic, whilst being flexible enough to thrive in the fluidity of work commitments.

• Should be able to work to a brief and understand sophisticated brand strategy.

• Should have the ability to think beyond the like, think outside the box and think like a creative.

• Should be confident enough to sell your own ideas, and to challenge the ideas of others, whilst working well in a team.

Technical:

• Track record of managing and servicing large client relationships in a marketing/communications agency.

• Excellent communication and client management skills. Leadership and team management skills.

• Experience of scoping for digital projects (dynamic websites with CMS, Campaigns, SEO, Mobile, Social) -present proposals, close deals.

• Passion for Internet/Digital heavy user.

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Keyskills :
socialmedia newbusiness digitalmedia marketingmix digitaltrends costeffective emailmarketing teammanagement mediamarketing targetaudience onlinemarketing clientservicing digitalstrategy digitalmarketing clientmanagement advertisingagency