Team Lead/Consultant-Marketing & Customer Analytics

Job Description

Skill required: Marketing and Customer Analytics - Customer Analysis and Segmentation Designation: Team Lead/Consultant Job Location: Bengaluru Qualifications: Master of Business Administration Years of Experience: 7-11 years About Accenture Operations Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services all powered by the world s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.You will be working on Customer Analysis and Segmentation and utilize multivariant clustering analysis to segment workers and customers. You will develop specific treatment plans per segment to support business needs and deliver superior user experience for each segment. What are we looking for We are looking for individuals who have the following skillset:
• Python Programming Language
• SQL (Structured Query Language)
• Problem-solving skills
• Ability to work well in a team
• Strong analytical skills
Roles and Responsibilities
• In this role, you need to analyze and solve moderately complex problems
• You are required to create new solutions, leveraging and, where needed, adapting existing methods and procedures
• You are required to understand the strategic direction set by senior management, clearly communicate team goals, deliverables, and keep the team updated on change
• Your primary upward interactions are with your direct supervisor
• You may interact with peers and/or management levels at a client and/or within Accenture
• You will be provided with guidance when determining methods and procedures on new assignments
• The decisions that are made by you will often impact your team
• You would be an individual contributor and/or oversee a small work effort and/or team.
Please note this role may require you to work in rotational shifts.,

Keyskills :
site selectionuser experiencedirect marketingdigital marketingsenior managementcustomer analysiscustomer analyticsdigital conversionmarket segmentationstatements of work sow