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CDP Lead

5.00 to 10.00 Years   Bengaluru/ Bangalore (Karnataka)   21 Feb, 2025
DENTSU
Job LocationBengaluru/ Bangalore (Karnataka)
EducationBE/ B.Tech (Engineering)
SalaryAs per Industry Standards
IndustryAdvertising/PR/Event Management
Functional AreaIT Software : Software Products & Services
EmploymentTypeFull-time

Job Description

The purpose of this role is to oversee the development of our database marketing solutions, using database technologies such as Microsoft SQL Server/Azure, Amazon Redshift, Google BigQuery. The role will be involved in design, specifications, troubleshooting, and issue resolution. The ability to communicate to both technical and non-technical audiences is key.:Mandatory (top 5)

  • Experience in Leading Customer Data Platform related development
  • Experience on Python or Java Scripting or Node.JS
  • Experience with APIs (REST, Open APIs, CURL)
  • Data analysis, ingestions, modelling and mapping
  • Experience on unstructured data using JSON/Parquet file format
Preferred (top 5)
  • Understanding of CCPA, GDPR and other Data Protection ActsClient facing experience
  • Experience with Reporting Technologies
  • Experience on any AEP, ActionIQ, Lytics, Segment, Tealium, C360
  • Big Data ETLs
  • Leading the team in implementation of technical solutions and driving proof of concepts
  • Responsible for building data model based on the gathered requirements and data architecture.
  • Responsible for data ingestion into the cdp platform via batch and real-time streaming modes - using ETL, API, JavaScript, etc.
  • Responsible for data extraction/outbound dataflows to reporting tool, other Adobe product or 3rd party system
  • Responsible for working on defined business rules/transformations/BRDs
  • Collaborate with internal teams to develop solutions for CDP platform for marketing activation use cases.
  • Should be able to work on queries, segment development, audience creation/activations, customer journey orchestrations
  • Should be able to define segments and orchestrate customer journey based on the BRD
Location:DGS India - Bengaluru - Manyata N1 BlockBrand:MerkleTime Type:Full timeContract Type:PermanentLocations - DGS India - Bengaluru - Manyata N1 Block

Keyskills :
database marketing solutions python or java scriptingapi development experiencedata analysis and mapping unstructured data handling curl data extraction json big data rest javascript node.js

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