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Senior Creative Strategist

5.00 to 6.00 Years   Bengaluru/ Bangalore (Karnataka)   21 Feb, 2025
Meesho
Job LocationBengaluru/ Bangalore (Karnataka)
EducationAny Graduate
SalaryAs per Industry Standards
IndustryIT-Hardware/Networking, Telecom
Functional AreaHR/PM/IR/Training
EmploymentTypeFull-time

Job Description

About the TeamIf you are excited about driving 10X growth for Indias only true (and profitable ) e-commerce platform, then this might be the role for you.As part of the Meesho growth team, we drive end-to-end growth for Meesho: Awareness > Acquisition > Activation > Engagement > Retention > Resurrection. We are also the custodians of channelizing user intent in the most optimal way, which includes managing Meesho app Homepage, building Deal constructs; and also increasing repeat preference for Meesho through Sale events and Loyalty programs.The Creative team is the engine powering each of the above workstreams. We have a diverse mix of designers, video ninjas, storytellers, content creators who work along with their business counterparts to build impactful creatives and deliver business results. Key pods:

  • Performance Marketing - Meta, Google, Play Store, etc.
  • CRM - Push notifications, Whatsapp, etc.
  • Branding - Sale campaigns, Surgical unlocks, Brand Identity, etc.
  • Social Media - Instagram, YouTube, etc.
  • Homepage (App, Web) & Merchandizing
  • Strategic projects, e.g. grocery, AI
About the RoleAs the Sr. Creative Strategist, your role will be pivotal in developing innovative, channel-specific and culturally relevant creative strategies that Meesho creates on-app and off-app. You will provide a blend of creativity with strategic thinking to drive effective campaigns that enhance brand visibility and customer engagement.What you will do
  • Translate Meeshos Mission
  • Establish creative excellence for Meesho - best-in-class in India, and then the world
  • Think 10X, Think long term - translate Meesho mission and insights to creative vision for the team. Take bold, 10X bets for long term success
  • Creative Strategy
  • Develop and implement creative strategies that align with the brands goals and resonate with target audiences in tier 2, 3, and 4 markets.
  • Analyze market trends, consumer insights, and competitive landscapes to inform creative direction.
  • Creative Conceptualization
  • Generate insight-driven and innovative creative ideas that capture attention and drive engagement.
  • Create compelling narratives that reflect the brands values and connect with local culture and preferences.
  • Creative Briefing
  • Write clear and concise creative briefs that outline campaign objectives, target audience, and messaging strategies for designers and content creators.
  • Ensure alignment on vision and execution across all teams involved in the campaign.
  • Collaboration
  • Work closely with designers, copywriters, and other creatives to ensure cohesive and impactful campaign execution.
  • Lead brainstorming sessions and workshops to foster a culture of creativity and collaboration.
  • Performance Analysis
  • Monitor and analyze the performance of campaigns, using data-driven insights to refine strategies and optimize future initiatives.
  • Provide recommendations for continuous improvement based on audience feedback and engagement metrics.
What you will need
  • 5 years of experience in the creative field; preferably 1 year as Creative Strategist; even better if you have managed on-app, CRM creatives
  • Problem-first mindset - build creative-led solutions for business problems, in discussion with business, product, design counterparts
  • People management skills and ability to collaborate with multiple stakeholders
  • Resonance with our mission - truly driven by what we do, why we do, and the hunger and ambition for 100X growth
About usWelcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. Were not just a platform; were your partner in turning dreams into realities.Our MissionDemocratizing internet commerce for everyone - Meesho (Meri shop) started with a single idea in mind - to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the companys massive customer base, state-of-the-art tech infrastructure, and pan-India logistics at the lowest cost through third-party logistics providers in an Everyday Lowest Cost channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation have enabled us to become the first Indian horizontal E-commerce company.Culture and Total RewardsOur focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprise a comprehensive set of elements - monetary, non-monetary, tangible, and intangible in nature. Our 11 guiding principles, or Mantras , are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like Reflections, Listen or Die, Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.We provide market-leading compensation - both cash and equity-based - specific to job roles, individual experience, and skill along with our employee-centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts, etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.Know more about Meesho here: https://www.meesho.io/Locations - Bangalore, Karnataka

Keyskills :
creative strategy performance analysis market trends team collaboration insight generation learning leave compensation performance management

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