Senior Product Manager (B2C)

Job Description

Role OverviewAs a Senior Product Manager, you will be responsible for the Durlabh Darshan Android app, overseeing the product vision, user engagement strategies, retention tactics, and monetisation channels for a rapidly growing B2C spiritual application. Your role will involve collaborating closely with the leadership team and various departments to enhance user usage, engagement, and revenue.Key Responsibilities- Develop and implement the product roadmap based on consumer behaviour analysis, funnel evaluations, and data-driven decision-making- Monitor, assess, and optimize key B2C metrics such as DAU/MAU, retention rates at different intervals, session duration, stickiness ratio, activation rate, and engagement depth- Create and expand engagement features like streaks, gamification elements, personalized recommendations, and spiritual journey customization- Lead interdisciplinary teams comprising Engineering, Design, Content, Marketing, and Analytics to ensure the successful delivery of high-quality Android product updatesQualifications & Skills- Must hold a degree from Tier-1 institutes (e.g., IITs, IIMs, NITs, etc.)- At least 6 years of Product Management experience in B2C mobile applications, with a focus on Android platforms- Essential: Minimum 2 years of experience in OTT or content-driven platforms like Jio Hotstar, TikTok, MX Player, or similar large-scale consumer apps- Demonstrated track record of enhancing user retention, activation, engagement, and monetisation through data-driven insights- Proficient in funnels, segmentation, cohorts, A/B testing, experimentation, and behavioural analyticsAdditional DetailsThe company is at the forefront of immersive spiritual tourism with the Durlabh Darshan VR-led spiritual platform, integrating technology, culture, and devotion to offer captivating spiritual app experiences. The organization is dedicated to developing a significant B2C platform concentrating on engagement, retention, and monetisation strategies. Role OverviewAs a Senior Product Manager, you will be responsible for the Durlabh Darshan Android app, overseeing the product vision, user engagement strategies, retention tactics, and monetisation channels for a rapidly growing B2C spiritual application. Your role will involve collaborating closely with the leadership team and various departments to enhance user usage, engagement, and revenue.Key Responsibilities- Develop and implement the product roadmap based on consumer behaviour analysis, funnel evaluations, and data-driven decision-making- Monitor, assess, and optimize key B2C metrics such as DAU/MAU, retention rates at different intervals, session duration, stickiness ratio, activation rate, and engagement depth- Create and expand engagement features like streaks, gamification elements, personalized recommendations, and spiritual journey customization- Lead interdisciplinary teams comprising Engineering, Design, Content, Marketing, and Analytics to ensure the successful delivery of high-quality Android product updatesQualifications & Skills- Must hold a degree from Tier-1 institutes (e.g., IITs, IIMs, NITs, etc.)- At least 6 years of Product Management experience in B2C mobile applications, with a focus on Android platforms- Essential: Minimum 2 years of experience in OTT or content-driven platforms like Jio Hotstar, TikTok, MX Player, or similar large-scale consumer apps- Demonstrated track record of enhancing user retention, activation, engagement, and monetisation through data-driven insights- Proficient in funnels, segmentation, cohorts, A/B testing, experimentation, and behavioural analyticsAdditional DetailsThe company is at the forefront of immersive spiritual tourism with the Durlabh Darshan VR-led spiritual platform, integrating technology, culture, and devotion to offer captivating spiritual app experiences. The organization is dedicated to developing a significant B2C platform concentrating on engagement, retention, and monetisation strategies.

Keyskills :
Product ManagementAndroidSegmentationB2C Mobile ApplicationsOTT PlatformsContentdriven PlatformsUser RetentionActivation StrategiesMonetisationDatadriven InsightsFunnelsAB Testing