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Digital Marketing Specialist

4.00 to 9.00 Years   Chandigarh   15 Jun, 2025
EMBEDDED CONTROL SYSTEMS
Job LocationChandigarh
EducationNot Mentioned
SalaryRs 6 - 12 Lakh/Yr
IndustryAdvertising / MR / PR / Events
Functional AreaMarket Research (MR)Marketing / Communication
EmploymentTypeFull-time

Job Description

    Job Title: Digital Marketing ExecutiveEmbedded Control SystemsLocation:ChandigarhJob Type:Full-TimeExperience Required:4 to 6 YearsSalary:Competitive Based on experienceIndustry:Urban Mobility / Smart Parking / Consumer TechPingME is a fast-growing smart mobility startup solving parking communication issues across urban India. A venture underEmbedded Control Systems(with 25 years of legacy), we offer QR-enabled smart stickers that allow people to connect with vehicle owners securely no phone number shared, just scan and notify.Were hiring aDigital Marketing Executiveto lead our digital campaigns, build engagement, and scale our brand online.Key Responsibilities:
    • Develop and execute result-driven digital marketing strategies
    • Manage paid ad campaigns on Meta (Facebook/Instagram), Google, and YouTube
    • Plan and post engaging content reels, stories, carousels, banners, etc.
    • Coordinate with field and design teams for integrated on-ground digital pushes
    • Create marketing campaign and analyse performance using Google Analytics, Meta Insights, and similar tools
    • Optimize SEO, keywords, meta tags for website and Amazon listings
    • Manage and grow brand presence across social and local search platforms
    Candidate Profile:
    • Minimum 4 years of hands-on experience in digital marketing roles
    • Excellent knowledge of Meta Business Suite, Google Ads, and SEO tools
    • Proficiency in Canva (must); Figma or Adobe Illustrator is a plus
    • Strong understanding of urban consumers and digital trends
    • Self-motivated, creative, and data-driven
    • Prior experience with a startup or mobility-related product is a plus
    Educational Qualifications:
    • Bachelors/Masters degree in Marketing, Mass Communication, or Digital Media
    • Google Digital Marketing certification or Meta Blueprint is a bonus
    Key Skills:
    • Digital Marketing
    • Performance Marketing
    • Google Ads & Analytics
    • Meta/Facebook Ads
    • Instagram Reels & Social Media Content
    • SEO / SEM
    • Canva / Creative Design
    • WhatsApp Marketing
    • CRM Tools
    • Video editing and shooting (must)
    What We Offer:
    • Opportunity to work with a fast-scaling civic-tech brand
    • Ownership of digital function from ground level
    • Cross-functional exposure (sales, product, branding)
    • Friendly and innovation-driven work culture

Keyskills :
digital marketingonline marketingsocial media marketingpaid media

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