Assistant General Manager - Product Marketing

Job Description

Designation: Assistant General Manager - Product Marketing Job Location: Bangalore Department: CommercialAbout Syngene Incorporated in 1993, Syngene International Ltd. is an innovation-focused global discovery, development and manufacturing organization providing integrated scientific services to the pharmaceutical, biotechnology, nutrition, animal health, consumer goods and specialty chemical industries around the world. Syngene s clientele includes world leaders such as Bristol-Myers Squibb, Baxter, Amgen, GSK, Merck KGaA and Herbalife. Its innovative culture is driven by the passion of its 4240- strong team of scientists who work with clients from around the world to solve their scientific problems, improve R&D productivity, speed up time to market and lower the cost of innovation.Job Purpose: The role focusses on developing strategic marketing plans for the Development Services portfolio of Syngene. The Category Manager (Development Services) will be responsible for developing, initiating, creating, and executing an annual marketing strategy that supports our current strategic business initiatives and supports meeting revenue targets. We are looking for someone with proven abilities in B2B marketing who has experience in managing services or product lines by developing and executing integrated marketing programs with proven success. The role requires working closely with our technical teams, operations, sales, finance, customers and industry experts; hence demonstrated ability to lead in a large matrixed organization (cross-functional) team is necessary.Key Responsibilities: Develop, initiate, create and execute annual marketing plan for Development Services including appropriate measurement to determine impact of activities Upstream: Lead teams to vet new service offerings by leading customer requirements activities as well as market and competitor analysis. Partner with finance to develop financial models based on market opportunity and cost Downstream: Positioning and placement strategy. Drive marketing outreach for Development services Content: Identify and develop thought leadership papers in collaboration with scientific experts, create a content calendar based on annual marketing plan and define overall content strategy for the unit across mediums Analyze market trends (competitive, regulatory, customer) and recommend changes to marketing strategies based on analysis and feedback Business owner for the services you support internally and externally Develop network of industry experts including thought leaders, scientists and academics; Collaborate with a team of Marketing Generalists (Digital Marketing Manager, meetings and Events, Marcomm) to execute your down-stream plan Presents plans and results to stakeholders and leadership within the organization as required. This includes reports / slides for regular mgmt. reviews with Exec Committee and with Chief Commercial Officer Performs special projects and other duties as required Follow environment, health, and safety (EHS) requirements at all times in the workplace ensuring individual and lab/plant safety Ensure environment, health, and safety (EHS) measures are imparted via training and adhered within the team.Educational Qualifications: Minimum of bachelor s degree or equivalent in marketing, communications or business required; MBA preferredTechnical/functional Skills: Proven success in a marketing function within CRO industry, pharmaceutical, biotech, medical device, or life sciences that led to achieving or exceeding financial and market share goals Comfort in understanding and creating content strategies around cutting-edge science Proven experience in successful marketing support with products/services throughout the lifecycle continuum required (Proven upstream and downstream experience) Must be proficient in Microsoft office Word, Excel, PowerPoint, exposure to tools such as Power BI and Tableau. Outstanding organizational, analytical and Program and Project Management skills including time and budget management Demonstrated ability to work under pressure, excellent interpersonal skills Ability to use judgment as dictated by complexity of situationExperience: Minimum 6-12 YearsBehavioral Skills:Strong oral and written communication skillsAbility to present to/influence senior leadership teams.Ability to lead a diverse team and proven people manager Good communication skills, both written and spoken Situational awareness and adaptability Interact effectively and harmoniously with other people Good team playerEqual Opportunity Employer: It is the policy of Syngene to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by applicable legislation or local law. In addition, Syngene will provide reasonable accommodations for qualified individuals with disabilities.,

Keyskills :
salesstrategic business initiativespower bi