Marketing Analytics & AI Growth Manager

Job Description

Who We AreDVI Works is a technology services firm headquartered in Coimbatore, India one of the countrys fastest-growing IT hubs. We partner with clients worldwide, building on a foundation of trust, quality, and collaboration. Our expertise spans software development, digital media, and visualization, delivering innovative solutions across industries. Our mission is to connect global innovation with Indias exceptional IT talent, ensuring high-quality delivery, seamless integration with client teams, and long-term partnerships.Why This Role is ImportantAt DVI Works, this role is essential to transform our marketing into a scalable, data-driven growth engine. As we expand our presence among SMEs in Germany while leveraging delivery capabilities in India, we need more than traditional marketingwe need a function that can identify the right customer segments, generate high-quality leads, and continuously optimize performance based on real data. This role bridges the gap between marketing, sales, and technology by bringing clarity to what drives conversions, building reliable tracking and insights, and applying AI in a practical, results-oriented way. It ensures that our growth is predictable rather than ad hoc, reduces dependency on manual sales efforts, and positions us as a modern, AI-driven partner in the market. Ultimately, it enables us to scale efficiently, improve conversion rates, and strengthen our competitive advantage.What You Will Be Responsible ForLead Generation & Growth IntelligenceIdentify new markets, customer segments, and high-potential leads using data and AIAnalyze competitors, industries, and trends to uncover growth opportunitiesDefine ICPs (Ideal Customer Profiles) and buying signals to improve targeting and conversionTranslate insights into actionable strategies that drive pipeline growthMarketing Data & PerformanceBuild and improve marketing tracking (GA4, attribution, dashboards)Turn data into clear recommendations for Marketing & SalesOptimize customer acquisition and campaign performance through data-driven insightsRun experiments (A/B testing, funnel optimization)AI in MarketingIdentify and implement AI use cases (lead scoring, segmentation, forecasting, content optimization)Evaluate and introduce AI tools to improve marketing efficiencyBuild lightweight workflows using tools like ChatGPT, Zapier, HubSpot, etc.Continuously explore new ways AI can improve marketing outcomesWhat We ValueCurious about AI and new technologiesData-driven and experiment-orientedAble to connect business goals with data insightsHands-on, proactive, and solution-focusedComfortable working in a fast-paced, entrepreneurial environmentSoft SkillsExcellent communication and interpersonal skills.Leadership qualities and strong team ethics.Ability to collaborate seamlessly with international teams and clients.Preferred QualificationsMust-haveExperience in growth / performance marketing / marketing analyticsStrong analytical mindset with hands-on experience in tools like:Google Analytics (GA4), Tag ManagerHubSpot or similar CRM toolsProven ability to turn data into actionable insightsExposure to AI tools in marketing (ChatGPT, automation tools, etc.)Nice-to-have (strong advantage)Experience with Power BI or other BI toolsExperience in B2B or SaaS marketingFamiliarity with marketing attribution modelsExperience working in international / European marketsWhat We OfferUnlock your full potential with a competitive salary, performance-driven growth, and exciting opportunities to work with international clients.Flat, non-hierarchical team structure that values ideas over titles.Work directly with leading European clients on global projects, gaining hands-on international exposure.A dynamic workplace that encourages creativity, continuous learning, and the perfect stage to showcase your talent.Health insurance coverage for you and your family.Recognition & Rewards Fair compensation and appreciation for all your contributions.Lunch and dinner.Apply NowIf youre excited about combining marketing, data, and AI to drive real growth, wed love to hear from you. .

Keyskills :
Marketing AnalyticsLead GenerationData AnalysisCompetitor AnalysisGrowth IntelligenceIdeal Customer ProfilesMarketing TrackingDatadriven Insights