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Area Sales Executive

2.00 to 6.00 Years   Delhi   10 Aug, 2022
Britannia Industries
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Position Title: Territory Sales in charge Function: SalesKey Stakeholders:Internal:
    • Sales Admin,
    • Depot,
    • Quality
    External:
    • AW & AWSM,
    • Retailers,
    • Wholesalers (W/S)
    Educational Qualification: GraduateDesired Competencies:Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,Key Responsibilities:Ensure achievement of secondary sales targets
    • Setting objectives for AW
    • Breaking objectives for AWSM (beat-wise)
    • Ensure communication of objectives to AW
    • Periodic tracking of objectives
    AW Management
    • Align, support & motivate AW to meet business objectives
    • Ensure adequate infrastructure & systems
    • Act as a commercial interface between AW & BIL
    Coach, manage & evaluate AWSM performance
    • Coach AWSM on BIL best practices & WOW
    • Train AWSM on Sales Call Process
    • Evaluate their performance Periodically
    • Provide on the job support / guidance for addressing territory specific issues
    Ensure adequate service level in market & build business in existing & new outlets
    • Ensure adequate servicing at dealer points
    • Maintain relations with existing dealers
    • Increase the depth and width per dealer
    • Prospect new outlets
    • Perform activations as per decided by ASM
    Execute visibility implementation & Merchandizing
    • Ensure adherence to plan-o-gram
    • Ensure execution of primary & secondary Merchandizing
    • Ensure execution of Visibility Implementation
    Implement launch of new consumer promos / trade schemes & new products
    • Operationalize new product through communication & sampling
    • Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
    • Track & review performance of new products / schemes
    Market Intelligence
    • Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc
    Maintain records & systems
    • PJP data
    • MIS reporting
    • Ensure Hub of UDAAN
    Represent Britannia for consumer complaints
    • Visit consumer to address & sort quality complaints.
    • Inform Quality about status of complaint
    ,

Keyskills :
salesmarketingbusiness developmentretailtargetchannel partner managementservice levelsecondary salesterritory salespartner managementsellingoutletsrecordsbusinesssamplinglaunches

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