Associate Campaign Operator

Job Description

Job SummaryDesign, develop, test, deploy, and monitor campaigns using the Adobe Campaign Management tool.Interface with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and testing trigger events.Raise issues and/or improvement opportunities to the Campaign Operations Team LeadCollaborate regularly with the Email/Content Build Team, Systems Team, Reporting Team, and eMail PMs to ensure all tasks related to a campaign are thoroughly thought through during the campaign life cycle; including monitoring for ongoing campaignsJob DescriptionRole and Responsibilities

• Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).
• Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines
• Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.
• Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, leveraging existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping
• Asset Link / Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites
• Capture meta-data generated by tool (e.g. campaign ID Manage) and provide campaign level meta-data to integration partners (AstraZeneca 3rd party vendors)
• Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will minimally include a test checklist
• Assist, and where appropriate resolve campaign issues
• Generate target list pulls upon request
• Execution - Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.
  • Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency
  • Execution of Adobe strategy for drip Email IP Reputation Impact testing through review and monitoring (for example: throttling of an email population into smaller components)
  • Content Deployment: deploy campaign content as detailed in the Campaign Plan

Essential Skills and experience

• 2 to 4 years of experience in campaign development using Adobe Campaign/Neolane
• Experience in gathering and documenting requirements for marketing applications
• Full life cycle implementation experience using various SDLC methodologies
• Excellent communication skills in both verbal and written English
• Strong customer service focus
• Engaging and friendly personality
• Collaborative, flexible and a team player

Desirable Skills and experience

• Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns
• Experience with technologies and processes for content management systems, digital asset management software, web content management
• Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
• Experience with marketing customer data models

Date Posted08-Aug-2019Closing DateAstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.,

Keyskills :
eb content campaign design social media customer service asset management customer data