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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Consumer Durables / Electronics |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
This role requires various types of situation-based analysis by crunching numbers from different data sources available which includes complex data understanding and articulating the analytical base table in the best possible means. As by the process of such meticulous working with the data one should be identifying the cause of variety of possible factors and estimating its impact on different business process KPIs.ROLES AND RESPONSIBILITIES :- Assimilate melange of business scenarios- Study, analyze various marketing campaigns across digital platforms- Path analysis- Structural equation Models, shapley values- Sales decomposition, Customer segmentation. TG analysis- Media channel deep dive analysis- Marketing ROI analysis, elasticity and Effectiveness compared to peer marketing mediums- Marketing Budget, global portfolio across segment & platform budget optimization.REQUIRED SKILLS/EXPERIENCE- Minimum 2 years experience- Statistics/Economics major with business exposure- Strong Quantitative aptitude- Story teller, who has the ability with details and best fit approach.,
Keyskills :
customer relationsdocumentationrequirementsfunctionalbusiness requirementsbusiness processmarketing budgetcrunching numbersmarketing campaigns