Consultant-User Engagement and Retention,NeGD

Job Description

Roles and ResponsibilitiesPrimary Responsibilities

• Develop content and manage creative execution of the content to provide a consistent, targeted and impactful message to audience.
• Build and maintain solid partnerships with assigned internal teams as well as divisions/departments/Ministries to better develop, coordinate, direct, and facilitate strategic communications designed to meet goals.
• Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
• Guide and coordinate with graphic designers, photographers, and other media-production specialists integral to the completion of promotional activities.
• Contribute new ideas for new programs, researching and recommending innovative branding and promotion techniques.
• Research and understand key challenges, customer behavior, target audiences, competitive activity, and environmental factors that impact various activities undertaken.
• Provide hands-on support for assigned work, paying close attention to timelines.
• Identify and present opportunities for consistency in messaging and customer experience across channels from traditional to digital to print etc.
• Develop an understanding of short- and long-term department goals and planned initiatives.
• Work with leadership to take the pulse of overall creativity to identify cross-marketing opportunities.
• Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
• To identify patterns in User behavior by analyzing the hits/transaction/time spent on each page/application/services on UMANG and device strategy to identify the difficulties being faced by users on using UMANG and subsequently work with technical teams to iron outthe issues.
• Understand the working of Social Media pages/handles/accounts of UMANG (Facebook, Twitter & Instagram etc.).
• Manage response to comments on App Store pages to drive User engagement, address User Issues by interacting with integrated departments on UMANG and follow-up proactively to ensure their closure.
• Build and deploy push notification strategy to increase app engagement and improve user retention.
• Collaborate with digital marketing channel teams in NeGD to drive marketing initiatives and to provide marketing support as appropriate.
• Interact with product and development teams to identify the pain areas on UI/UX of Services and suggest alternatives.
• Drive and nurture engagement with UMANG users by creating unique in-app/email programs and delivering impactful digital experiences to improve User Retention and brand advocacy.
• Identifying engagement touch points and driving new user acquisition through social media, paid search and other forms of advertising.
• Write blogs; interact with influencing audience to promote UMANG.
• Create campaign briefs and impactful content with full responsibility of campaign management.
• Support in developing marketing collaterals, products/ service offerings etc.
• Develop and manage relationships with integrated departments on UMANG in order to better understand their requirements and take steps to ensure customer delight.
• Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organizations brand, including white papers, website copy, and more
• Write and deliver UMANG newsletter on a monthly basis
• Represent the organization at events for promotion of UMANG
• Reach out to influencers, media and beyond in order to arrange story placement on a national and global level

ProfileEducation & ExperienceDesirable Skills & Experience

• Bachelor s degree in journalism, strategic communications, or equivalent
• Total experience of 6-10 years with minimum three years of advertising or marketing experience
• Strong, versatile copywriting skills and strong comprehension skills
• Good organizational, planning, and coordination skills
• Ability to multi-task and re-prioritize as needed
• Desire to take full ownership of assigned projects and can work independently
• Possesses a sense of urgency; is self-motivated and detail-minded
• Strong interpersonal skills and ability to build collaborative relationships
• Good verbal presentation, group dynamic, and facilitation skills
• Proactive approach in resolving problems and issues
• Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.)
• Experience working in a high-volume, fast-paced environment
• Working knowledge of Microsoft Office and web content management systems experience

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Keyskills :
app storecustomer experiencestrategic communicationsgraphic designersmarketing supportdigital marketingmarketing initiativescontent management systemswhite papersmarketing collateralsmanagement systemssocial mediamicrosoft officeweb conten