Deputy General Manager - Marketing & Communications

Job Description

This group of positions is responsible for the marketing and corporate communications activities which include developing and driving a marketing and communication strategy, developing digital marketing plans (cross selling, op-selling etc.) to support business strategies, developing a roadmap for analyst relations and sharing of marketing insights with top mgmt. for presenting in various forums; Define and evolve partner enablement program. Conduct product marketing activities include advertising/ brand marketing, sales promotion, communication messaging, PR exhibits and trade exhibitions to create strong brand perception of products and service for the product/business. Manage internal marketing media like intranet and extranet; Develop all necessary marketing collateral like presentations, product slicks and Webex for new products and services across all geographies; Manage and maintain relationships with external marketing and event agencies, Develop and assess efficacy of marketing material with relevant business teams. Prepare annual communication plans aligned with Corporate strategy and identify brand positioning across product portfolio. Deliver the communication strategy including aspects such as key messaging, communication channels and target audience. Develop and repackage the BU/product specific communication to maintain consistency with the overall company. Develop the messaging and media presentation. Develop and deliver a coherent media and analyst relations strategy.Broad Objective of the RolePart of the markeing Innovations team, the Account Based Marketing lead will be responsible for leading the development, implementation, management and measurement of a targeted account-focused strategy to drive awareness, sales pipeline acceleration and revenue expansion. This position will partner closely with sales, regional marketing, content marketing, product marketing, and business development teams to identify specific key target accounts& clusters and drive achievement of sales objectives.MBA from Tier 1 or 2 institute, with 10 plus years experience and having experience across various marketing disciplines and practices for a B2B ICT / telecom major (preferably having marketing experience in a B2B SCM software / SaaS Company)Purpose - Broad objective of the roleOperating Network - Key ExternalIntegrated digital marketing agencies, B2B marketing automation agencies, partners, Content creation agencies, event organising agencies etcOperating Network - Key InternalRegion marketing, Region sales, Product marketing, Content/campaign, Content / digital, Marketing Insights, Global Sales Enablement, Sales operations - SFDC teamSize and Scope of Role - FinancialSize and Scope of Role - No. of direct reports4 (2 on roll and 2 off roll)Size and Scope of Role - Total team sizeSize and Scope of Role - Other size parametersMinimum qualification & experienceOther knowledge/skillsA successful candidate should be familiar with Managing multiple projects and be effective at influencing across all levels Working across a matrixed organization, including demonstrated ability to lead those outside of your direct reports Providing coaching, clear direction and compelling motivation to help the wider team establish and maintain excellent partnerships with all internal and external stakeholdersKey ResponsibilitiesProvide strategic leadership and tactical execution for the ABM programAlign sales and marketing with a focus on the highest value prospects and accounts that delivers on sales goals Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to health of the pipeline Lead the daily operations of the ABM program, including account selection reviews and campaign measurement Review and share performance metrics with a keen eye on ROI. Ensure that each marketing activity is tracked and measured. Use data and dashboards to inform future programs and investment Advance the use of technology for the ABM program to drive personalization focused on the buyers journey, delivering the right marketing program and content at the right time Articulate value delievered at account level and use insights across Marketing campaignsPERFORMANCE METRICS Creation of ABM best practices programs and toolkits for leverage by sales and marketing Orchestration of 1:1 ABM, Cluster ABM and Programmatic ABM campaigns Drive Win Rate and engagement rate in top Tata Communications accounts through pursuit ABM Drive adoption of ABM orchestration platform by identifying new use cases,

Keyskills :
salesmarketingbusiness developmentmanagementbudgeting