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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| EmploymentType | Full-time |
Roles and ResponsibilitiesRole & ResponsibilitiesStrategize and implement the digital strategy for managing and growing the digital portfolioBuilding a world-class discovery and purchase experience for consumers via avariety of digital partners and an own platform.Work will involve defining and executing long-term strategic initiatives to reinforcemarket leading position in Digital Gold & obtaining such a position for minted gold & silver products.Develop a strong and innovative digital strategy using SEO, marketing campaignsacross auction & publisher platforms and other techniques to drive traffic tocompanys webpages and generate interest in products and servicesShape the Digital Business build and Digital Transformation agenda to increasethe number of users/ customers across the digital products by co-ordinating withcross-functional teams e.g. marketing, campaigns, products, etc.Understand the customer journey mapping and plan digital marketing strategiesaligned to the journey for driving acquisition and customer experience across digital productsLead the digital marketing garage (with marketing, campaigns, portfolio/ usergrowth and tech solutions team) to drive weekly problem solving and alignment onkey prioritiesWork closely with creative & media agency along-with key internal stakeholders fordriving the identified initiatives.Ensure the top management is updated on the key performance metrics on a pre-defined cadence and participate in top management steering committees on digitalEmden the digital knowhow and new age practices within the banks ecosystemfor innovative strategies and digital mind-set.