Digital Marketing Manager

Job Description

• Good Knowledge and hands on working experience on Facebook Ads/Facebook Marketing, Google Adwords, Search Engine Optimisation, Google Analytics & Email Marketing for generation of leads.
• Create, manage, analyze and optimize lead generation campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics different sources.
• Monitor & optimize ROI driven campaigns regularly to meet acquisition and budgeted goals.
• Collaborate with the Social Media & brand team in devising communication strategy (creative & messaging) & bringing this to life
• Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns
• Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.
• Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI
• Drive market research and gain insight into competitor strategies & consumer insights & act on them
• Create proof of concept basis the internal/industry knowledge / consumer insight/ brand information

Required Skills:

• • Good Knowledge and hands on working experience on Facebook Ads/Facebook Marketing, Google Adwords, Search Engine Optimisation, Google Analytics & Email Marketing for generation of leads.
  • Create, manage, analyze and optimize lead generation campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics different sources.
  • Monitor & optimize ROI driven campaigns regularly to meet acquisition and budgeted goals.
  • Collaborate with the Social Media & brand team in devising communication strategy (creative & messaging) & bringing this to life
  • Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns
  • Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.
  • Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI
  • Drive market research and gain insight into competitor strategies & consumer insights & act on them
  • Create proof of concept basis the internal/industry knowledge / consumer insight/ brand information
  Required Skills:
  • In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads, Google Analytics, Search Engine Optimisation, etc.
  • Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability
  • Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance
  • Suggest leading practices, latest tools and technologies & drive implementation / continuous improvements
  • Demonstrates project management skills and owns end-to-end campaign delivery
  • Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same
  • Passion for digital technologies and utilizing different digital marketing channels
  • Knowledge & experience creating campaign designs using tools viz. Canva, Illustrator, etc.
• Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability
• Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance
• Suggest leading practices, latest tools and technologies & drive implementation / continuous improvements
• Demonstrates project management skills and owns end-to-end campaign delivery
• Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same
• Passion for digital technologies and utilizing different digital marketing channels
• Knowledge & experience creating campaign designs using tools viz. Canva, Illustrator, etc.

Keyskills :
marketingadvertisingdigital designdigital marketinggoogle analyticsseomedia toolsfacebook marketingdigital media planningmedia planningdigital strategy