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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Pharma / Biotech |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Leads key products and grows sales through OTC / Trade channel. Develops channel strategies in Traditional Trade (i e Chemists) and Modern Trade.* Improves national distribution capabilities for by establishing trade team to service stockists and distributors.* Monitoring of secondary sales and off takes and management of inventory and stock in pipeline.* Accountable for the topline and brand profitability for key brands in the portfolio, specially products that are earmarked for sales through OTC channels.* Formulation of marketing strategies with a focus on consumer marketing, shopper insights and promotions at the time of sale.* Building strong Marketing programs to engage consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.* Managing the creative agencies, develops consumer brand communication for OTC products.* Developing mass media plans and strategies and tracking the effectiveness of media investment.* Liaise with Market Research agencies to gather insights from consumers / HCPs to support Brand strategies and track Brand equity with consumers / HCPs.* Support and drive sales work in close partnership with sales team to ensure marketing programs are driven consistently and in a high quality manner.Skill, Education, Experience:* B. Pharm / B.Sc and MBA Marketing from top tier institute.* Worked in marketing function for a minimum of 6 years.* Self starter and can drive sales through trade channels.* Extensive experience in managing an OTC portfolio (preferably pharma or pharma related products).* Successful record of establishing new categories / concepts / needs among physicians or end users.* Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.Location : DelhiCTC : NegotiableFOR MORE INFORMATION:Pl contact us:A.M.Rasul/9843197860/04312459352To Mail your cv: info@cutejobpost.com,
Keyskills :
salesbusiness developmentinventory managementaccount managementbudgetingbrand equitymarket researchsecondary salesconsumer marketingmarketing programsbrand communicationbscotcmailbrandpharmaresearchmarketingeducationinventory