Lead Corporate Communication

Job Description

Position Title: AGM-Corporate CommunicationsDepartment:MarketingWork Location:Grade:Asst. General ManagerTravel Required:Yes 20%Reporting to:Administrative:Head Marketing CommunicationReported by:N/AFunctional:Head Marketing CommunicationEducational Qualification:Graduate and MBAExperience:8- 15 yrs. of experience in PR Agency/FMCG/FMCDBachelors degree in journalism, strategic communications, or equivalentMinimum three years of PR/ Corporate communications experienceDemonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.)Experience working in a high-volume, fast-paced environmentWorking knowledge of Microsoft Office and web content management systems experienceAny additional requirement:Key Roles and ResponsibilitiesDevelop PR campaigns and media relationship charter/strategies.Strategize year-long PR engagement that will establish the company and key individuals in the company as. domain experts and thought leaders.Prepare and distribute press releases. Organize PR events (e.g. open days, press conferences) and serve as the companys spokespersonCollaborate with internal teams (e.g. content / product marketing / events) and maintain open communication with senior management (founders and key SpokespersonAddress inquiries from the media and other partiesSeek opportunities for partnerships, speaker engagements and earned advertorialsTrack media coverage and follow industry trends. Prepare and submit PR reportsOwn and manage reputation of the brand as well as key individuals on PR and Social MediaDevelops content and directs creative execution to provide a consistent, targeted, and impactful message.Day to Day operations management with PR agency.Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.Contributes ideas for new programs, researching and recommending innovative branding techniques.Provides hands-on support for assigned departments, paying close attention to timelines.Identifies and presents opportunities for consistency in messaging and customer experience across channelsDevelops an understanding of short- and long-term department goals and planned initiatives.Adjusts and communicates plan changes as necessary to ensure costs for materials /PR media.Works with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.CompetenciesTechnical/FunctionalBehavioralUnderstanding of Creative Development ProcessKnowledge & Expertise on Digital & Media PlanningCreative, Media, Digital Agency ManagementHave Managed budgets of 100 Cr Strong understanding of BrandFair understanding of various consumer touch points & its usageGood Team player, Initiator, Go getterMan Management SkillsPresentation SkillCommunication SkillNegotiation SkillKey Result AreasQuantitativeQualitativePossesses a sense of urgency; is self-motivated and detail-mindedStrong interpersonal skills and ability to build collaborative relationshipsGood verbal presentation, group dynamic, and facilitation skillsProactive approach in resolving problems and issuesStrong, versatile copywriting skillsGood organizational, planning, and coordination skillsAbility to multi-task and re-prioritize as neededDesire to take full ownership of assigned projects and can work independentlyAbility to manage multiple projects simultaneouslyKey Stakeholder ManagementInternalExternalProduct /Brand ManagersTrade Markeing TeamSales Head/RM/RSMCreativeMediaPR,

Keyskills :
Press releasesSocial mediaMicrosoft OfficePartnershipsReputation managementContent developmentStrategic communicationsCampaign performance analysisCustomer experience managementBudget managementTeam managementPresentation skillsCommunication s