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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Sales / BD,General / Other Software |
| EmploymentType | Full-time |
Evaluating and maintaining a marketing strategy. Content creation: marketing collateral (i.e. eBooks, infographics, brochures, white papers datasheets, solution briefs, exec briefs, value proposition, website updates etc.). Analysing competitive landscape, competitive positioning Managing marketing outreach program Lead generation: create a data base of prospective customers Identifying new customers. Creating promotions with advertising managers. Compiling lists describing our organization s offerings. Developing and managing advertising campaigns. Building brand awareness and positioning. Directing, planning and coordinating marketing efforts. Communicating the marketing plan. Developing each marketing campaign from start to finish. Researching demand for the organization s products and services. Evaluating competitors. Handling social media, public relation efforts, and content marketing.
Skills
Experience with creating a marketing campaign, marketing strategy, and marketing plan. Experience with online marketing, including social media, and content marketing. Understanding of public relations. Advanced communication skills. Demonstrable experience in marketing together with the potential and attitude required to learn Experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) Knowledge of setting up and optimizing Google AdWords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets Up-to-date with the latest trends and best practices in online marketing and measurement Ability to meet deadlines and work efficiently in a fast-paced start-up environment. Easily collaborate with various team members. Self driven, positive attitude & entrepreneurial problem solving approach
,Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementadobe creative suitedata sheetssocial mediawhite papersgoogle adwordsproblem solvingbrand awarenessonline marketinggoogle analyticsmarketing strategymarketing campaignscompetitiv