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Senior Manager - Digital Marketing & eCommerce - FMCG/FMCD

8.00 to 15.00 Years   Delhi   20 Mar, 2023
Cornerstone International Group
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    To drive consumer engagement, customer satisfaction and consumer segmentation that lead to both building and direct to consumer purchase. This also includes a differentiated engagement strategy for E-Commerce that does cross-sell, trade-up and new product launches. - Drive the development of social media tactics for direct selling in terms of channel strategy, - Set up and monitor KPIs that drive conversion to purchase.- Drive the development of the brand website and channels, digital content development for direct selling, developing enhanced and content for products, measuring outcomes through KPIs on consumer engagement.- Drive a multi-channel tactics to drive consumer conversion to purchase on all direct selling platforms including E-Commerce marketplaces.- Work with the team to evaluate service providers to execute development, launch of brand website. Monitor shipment and delivery KPIs to meet customer service standards for E-Commerce, Qualifications : - 8+ years of E-Commerce direct to consumer or related business.- Knowledgeable about eCommerce and hands on experience in managing various aspect of direct to consumer.- Hands on experience being strategic and execution lead.- Strong track record of contributing to the new business process and growing teams.- Experience working across several different industry verticals and categories.- Savvy and knowledgeable about current trends, innovations and best practices.- Conceptual, strategic thinker with proven analytical and problem-solving skills.- Strong organizational skills and attention to detail.- Experience working with senior management,

Keyskills :
social medianew businessdirect sellingbrand marketingbusiness processchannel strategy

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