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Senior Manager- Product Planning

4.00 to 10.00 Years   Delhi   22 Jan, 2021
Mahindra business & consulting services p ltd
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryManufacturing
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

  1. Exploring & developing new market segments & identification of potential buyers.
  2. Initiate & participate in studies for better understanding of changing market trends & capturing unmet needs of customers and RWUP.
  3. Initiate QFD s for capturing customer insights /requirements and translate that into technical specs.
  4. Mapping competition intensity by utilizing competition understanding in terms of product, variants & pricing strategy.
  5. Define pricing strategy for new projects by analyzing the price competitiveness with other products in respective segments & regions.
  6. Define FI, PALS & benchmarking targets for each project and monitor the progress during product development.
  7. Study and analyze the segmentation shift in industry to interpret the change in strategy.
  8. Prepare the product requisition form & product positioning document.
  9. Preparation of Table Top Business Case
Experience4 to 10 years in Product PlanningIndustry PreferredTractors, Agri & Automobile.QualificationsMBA/PGDM from a reputed Institute (Tier 1) + B.Tech / B.E ( Agriculture/Mechnical/Automobile) General Requirements,

Keyskills :
financesalesltdmisaccountancynew projectspricing strategyproduct positioningproduct differentiationmarket trendsqfdbusinessstrategyagri

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