Senior Software Engineer

Job Description

Key ResponsibilitiesDesign and implement customer journeys using Adobe Journey OptimizerBuild and manage event driven journeys time based campaigns and real time personalization use casesCollaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflowsUtilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggersWork with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrationsDesign and test email templates push notifications and in app messages within AJOImplement offer decisioning and personalized content blocks using AJO Offer LibraryPerform unit testing UAT and AB testing within journeys to ensure optimal performanceMonitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversionEnsure governance and best practices around data privacy consent and compliance GDPR CCPA etcTechnical SkillsStrong experience with Adobe Journey Optimizer AJOWorking knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestionFamiliarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plusProficient in JavaScript JSON and RESTful API integrationGood understanding of data sources batch and streaming identity stitching and audience activationExperience with Tag Management Tools Adobe Launch or Tealium is a plusPreferred QualificationsAdobe Certified Expert Adobe Journey Optimizer Adobe Experience PlatformExperience with other Adobe tools like Adobe CampaignMarketoEloqua Adobe Target or Adobe Analytics is a plusExperience in industries such as Retail Telecom BFSI or Healthcare is a plusUnderstanding of privacy regulations GDPR CCPA and consent frameworks

Keyskills :
Adobe Journey Optimizer