Senior Specialist - Software Engineering

Job Description

As an Adobe Launch Tag Management Specialist sometimes called Adobe Launch Developer Coordinator or Tag Management Analytics Specialist you will be responsible for designing deploying and maintaining Adobe Launch implementations for websites and applications You will collaborate with crossfunctional teams to develop tagging solutions that support advanced analytics and marketing initiatives ensuring efficient accurate data collection and seamless integration with the broader Adobe Experience Cloud ecosystemKey ResponsibilitiesTag Management Implement configure and manage Adobe Launch to deploy analytics and marketing tags across digital propertiesData Layer Development Collaborate with developers to design build and maintain scalable data layers for efficient data collectionIntegration Integrate Adobe Launch with Adobe Analytics and other Adobe Experience Cloud products eg Target Audience Manager as well as thirdparty marketing platforms and CRM systemsAudit Migration Audit review and assess existing tags for effectiveness and relevance migrate tags between platforms eg from Adobe Launch to Google Tag Manager as neededTesting Troubleshooting Debug and resolve issues related to tag firing data discrepancies and platform integrations using tools like Charles Proxy Fiddler or browser developer toolsDocumentation Develop and maintain documentation including solution design references SDRs tracking plans and implementation guidesCollaboration Work closely with marketing IT analytics and product teams to support an aligned tagging and analytics strategyOptimization Regularly audit and optimize Adobe Launch configurations for performance and scalabilityProject Coordination Manage and prioritize tagging feature requests and implementations from start to finish ensuring all implementations meet standards and deadlinesRequired Skills Experience6 years of experience with Adobe Launch Tag Manager and Adobe AnalyticsExperience with other tag management systems eg Google Tag Manager ensightenTealium IQ is a plusProficiency in JavaScript HTML and CSS for custom tagging solutionsStrong knowledge of web analytics concepts including KPIs attribution models and event trackingExperience with data layer development and schema designExcellent troubleshooting and problemsolving skills for tag management and data tracking issuesStrong communication skills and ability to work crossfunctionallyDetailoriented with a focus on accuracy in data tracking and reportingExperience with analytic reporting and debugging tools eg Omnibug Charles ProxyFamiliarity with data privacy regulations eg GDPR CCPA and their impact on tagging strategiesPreferred QualificationsAdobe certifications eg Adobe Launch Developer Adobe Analytics ArchitectExperience with Adobe Experience Cloud products eg Target Audience ManagerExperience with mobile tagging eg AEP Core Mobile SDK Adobe AssuranceKnowledge of additional analytics platforms eg Google Analytics or marketing automation tools

Keyskills :
Adobe Forms